Flagstone posts record income and profits when savers take the value of cash

Flag stonesThe leading savings platform Great Britain (1)Has recorded a second year of winning after a year in which annual sales rose by 46%. At the same time, Flagstone customers achieved cumulative returns of more than £ 500 for their savings in 2024 via the platform.

Early accounts for the financial year, which ended on December 31, 2024, show that the Flagstone 2024 generated sales of 55 million GBP (compared to 37 million GBP in the GJ2023). During the same period, flagstone increased its group assets (AUA) from 10.9 billion GBP to 16.2 billion GBP, after he had continuously increased the AUA by more than 1 billion GBP per quarter since January 2023.

2024 was the second fully profitable year of Flagstone. The 11-year-old company recorded its first profitable quarter at the end of 2022.

The strong performance of flagstone is based on four important drivers:

• Growing demand for competitive, risk -minded returns among consumers and companies

In 2024, Flagstone reported record average tributaries of new funds from savers for each quarter. Over the course of the year, the number of users of the customer -oriented platform grew by 55%. The positive consideration of flag stone by consumers rose by 30% in a year in which the general consideration of all providers of savings platforms has increased by 14%. (2)

• The equally high demand of banks and financial services institutions to join the Flagstone panel

Flagstone is still the largest savings platform in Great Britain, based on the number of banks on the committee and savings accounts. Every year the number of banks that offer savings accounts on flagstone came up with custom and immediate supervision of how Flagstone savers get in touch with the banks' savings products at a time.

• Consistently competitive interest rates in a falling interest rate environment

At the end of January 2025, 95% of the installments that savers were available on the Flagstone platform exceeded the market average (2.1%). To date, 88% of the available accounts of flagstone offers returns above the current inflation rate of 3%, while over a third deliver returns of 4% ater or more – significantly higher than the market average.

• FinTech progress to create a first-class customer experience

The average British saver has two to five savings accounts with several banks (3)With your own onboarding processes, registrations and administrative requirements. The flagstone customer platform first sets visibility and simplicity to transform the savings process into an optimized and intuitive journey in a single place through Fintech innovation.

In 2024, Flagstone re -developed its Kyc protocol (Know your Customer) protocol to accelerate the onboarding process to remove the emigration and improve the customer experience.

In addition to the growing user of its customer -oriented platform by 55% a year, expanded flagstone in the course of the year as a preferred technology partner to more British financial services institutions that want to offer competitive and user -friendly savings options for their possibilities to offer their opportunities to save their opportunities for savings to offer whose savings options want to offer for your savings. Own personal and business customers. The company also improved for how banking partners integrate their savings accounts on the platform, reduced time and effort and, as a result, pass on higher advantages.

Simon Merchant, co -founder and CEO of Flagstone, comments: “In 2024, the management of their money required careful navigation for stubborn inflation, fluctuating interest rates and significant tax increases in almost any kind of investment. People had to become creative, re -evaluate their financial goals and take proactive steps to make their money harder.

“Tax increases for investments and provides as well as rumors about more tax attacks on pensions are now strongly influencing the decisions of spaers. Every third flagstone saver plans to reduce future investments due to capital gains (4). At the same time, they save more than ever and diversify their savings on average four accounts to minimize the effort, reduce the risk and to achieve competitive, risk -clear returns.

“Rescue is increasingly the habitual answer. Our strong performance in the course of the year proves – as well as the consistently competitive tariffs in the entire savings market. “

According to the latest FCA data, the British savings bar is 1.5 trillion GBP worth (5)But the statistics of the Bank of England suggest that two thirds of this cash are kept on accounts that earn 2% or less in interest per year (6). One quarter (250 billion GBP) of these savings is 0% accounts (7).

Dealer adds: “2024 was a record year for flagstone at many metrics, but we still have a long way to go. As a fintech market leader in a very traditional market, we have the great opportunity to introduce customers to a satisfactory experience experience. However, since “inertia” and savers take measures, Flagstone is equally well positioned as a trustworthy fintech partner for many other financial brands, for which savings are now in the products they offer. “

In March 2024, Flagstone announced a stock investment of 108 million GBP (138 million US dollars) from Estancia Capital Partners -one of the largest British Fintech investments of the year (8). Next year, the flagstone team will be ready to adopt a number of significant milestones on its long-term product roadmap, including the automation of the savings process of a single customer in order to maximize interest delimitation.