Social Panga reveals “The Viral Union” -a new brand for influencer marketing -vertical et.

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Social Panga, India's integrated agency for creative and digital marketing, has announced the introduction of the Viral Union (TVU), a committed influencer marketing -vertical. The Viral Union cited by Sudarshan Kailash will offer brands comprehensive solutions in the rapidly growing creative economy, which include nano, micro and macro influencers, talent partnerships and performance-oriented campaigns.

With influencer marketing, which is expected to grow by 25 percent annually and reaches 10,500 crore by 2027, the foray from social panga underlines its commitment to providing highly effective, data-controlled and scalable influencer marketing solutions. This step will further strengthen the solution -oriented approach and the integrated ecosystem of the social panga, the agency explained in a press release.

Himanshu Arora, co-founder of social panga, spoke about the start of the new vertical speaking, the importance of influencer marketing in today's brand ecosystem with the words: “Influencer marketing is no longer an add-on. Include the audience authentically. The Viral Union is intended to bridge the gap between content and brand stories and ensure campaigns that not only promote visibility, but also have tangible business effects. With TVU we double our commitment to data -backed, creative stories that really swings. “Gaurav Arora, co -founder of social panga dynamics. The virus union is a natural expansion of this philosophy, which brings data, creativity and authenticity together in order to promote a meaningful commitment to brands. With TVU we strengthen our integrated ecosystem – the production results of the yellow closure and the creative ingenuity of the social panga – to improve the brand story and improve the campaign effects. “

Sudarshan Kailash, head of the Viral Union, announced his vision for the new vertical proverb: “Influencer marketing is no longer just about visibility. It's about getting real effect. In the Virus Union, we are obliged to build campaigns that are rooted in authenticity, supported by data and driven by creativity. Our goal is to set new benchmarks in the industry and help brands to get in touch with the audience in a more sensible and effective way. “

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