Tikok introduces a viral trend for Turkish joy

Make -up trends are often inspired by art, fashion and culture. Tikok's latest obsession is Turkish joy inspired by the Turkish actress Turkan Soray. The make -up trend is a nice mix of traditional Turkish aesthetics and modern beauty standards, which are characterized by soft, natural colors and textures that create an effortless charm.

The popular beauty influencer Mirta Miler was the first creator to reproduce the now viral Turkish make-up trend, who achieved 6.2 million views of her video. To complete the look, Mirta colored her hair dark brown. She also added her own turn by ending the video with a bite of Turkish joy – a sweet, fragrant jelly confection that traditionally seasoned with rose water and dusted with a glaze with sugar. When the trend in Tikkok spread, he triggered a wave of creativity in the beauty community and inspired others to experiment with the look.