McDonald's Bucks Emerging Egg Charge Prize Trend

McDonald's is firmly against rising food costs by refusing to impose an egg surcharge, even if other restaurant chains adapt the pricing to rising prices caused by a lack of care.

Why is it important

The egg prices have increased nationwide due to a outbreak of highly pathogenic bird influenza, which significantly reduced the number of egg layers.

What to know?

According to the US Agriculture Ministry, the prices for retail egg in 2025 are expected to increase by 41.1 percent, with a possible range between 15 percent and 74.9 percent exists due to the continuing volatility of the market.

Despite these increases, McDonald's has undertaken not to add a surcharge menu items with eggs and to stand out from competitors such as Waffle House and Denny's.

Joe Erlinger, President of McDonald's USA, emphasized the company's commitment to the affordability of breakfast and said: “McDonald's breakfast is not just a meal. It is an estimated tradition and a cornerstone of our brand.”

The company also announced that it will celebrate the 50th anniversary of the EGG McMuffin by offering an advertising contract of 1 USD for selected breakfast sandwiches.

McDonald's price strategy in the middle of rising costs

McDonald's Chief Impact Officer for North America, Michael Gonda, made it clear that the company has no plans to calculate additional egg meals and write about LinkedIn. on eggs that are 100 percent cage -free and related in the USA. “

The decision comes that the chain works to recover from its worst quarterly decline in sales since the pandemic. The company remains optimistic about a stronger financial performance in 2025 and reported to an increase of 6 percent from year, the wider market indices exceeded.

McDonald's sales fell slightly in the fourth quarter of 2025 to 6.38 billion US dollars, which was lacking in the analyst expectations of $ 6.45 billion. The net profit fell 1 percent to $ 2.01 billion, with the adjusted profit per share of $ 2.83 being somewhat below the predicted $ 2.85 per share.

By maintaining stable egg prices and the introduction of an EI -McMuffin offer of 1 US dollar, McDonald's increases his affordability message at a time when many customers reduce food due to inflation prints.

McDonald's decision to do without an egg surcharge occurs because other restaurant chains have to struggle with the effects of national defect.

Waffle House has implemented a 50 cent surcharge per egg at its approximately 2,100 locations, citing disorders of the supply chain.

In the meantime, Denny's has introduced a variable surcharge for meals based on eggs, whereby the price increases depend on the location and market conditions.

The industry -wide egg price tip is mainly attributed to outbreaks of bird flu, in which the egg losses are reduced, which leads to higher costs.

In January 2025, egg prices were already 53 percent on average compared to the same time in 2024.

What's next?

Since competitors increase menu prices and add surcharges, McDonald's refusal to follow the lawsuit can provide a short -term advantage in the extraction of significant customers.

It remains to be seen whether other fast food chains will pursue a similar approach, but at the moment McDonald's doubles the affordability.