Premio Lo Nuestro 2025 protocols are included in all platforms

TThe 37th annual Premio -Lo -Nuestro ceremony, which was broadcast on February 20, logged a record of 543 million engagements for television, social affairs, digital and VIX. The three -hour show (from 8 a.m. to 11 p.m. ET) reached a total of 4.2 million viewers in Univision, Unimás and Galavisión and achieved the growth of the audience in the course of the year (+3% to 2.1 million).

In addition, this year's Premio Lo Nuestro-modern was moderated by Thalia, Laura Pausini and Alejandra Espinoza-Das No. 1 program on radio in Primetime with more spectators (18-34) as adults (expensive 18-34) than the prime time constellations on ABC, CBS, NBC, FOX and CW. According to the Nielsen evaluation report, the highest programs throughout television with us Hispanics in all important demographies in all important population groups were also completed throughout the day.

On social media, Premio Lo Nuestro put together a total of 4.8 million interactions in Facebook, Instagram, X and YouTube and made it number 1 of the social program of the entire day for the 9th year, regardless of language.

With appearances by Thalia, Natti Natasha, Xavi, Will Smith, Marc Anthony, the night also included a special tribute to the late Paquita la del Barrio, who died days before the award ceremony. La India, Alejandro Fernández and Manuel Alejandro received special honors all night.

Shakira was the top winner who took six trophies home, including the album of the year for Las mujeres ya no lloran and pop artist of the year. The Colombian star followed exactly from Carín León, who took five prizes home, and Karol G and Camilo, four each. Here you will find the full list of winners.