Apple in California take seven Apple Watch buyers to court

On another day, another lawsuit: Apple is put to trial by Apple Watch owners who -to express them easily -do not agree with the Cupertino giant about its requirements for “carbon -neutral” products.

The complaint, Submitted in a federal court in California, seven buyers concern the Apple Watch Series 9, SE and Ultra 2. Now all of these smartwatches have been marketed with a green day (which indicates that they are all environmentally friendly). The plaintiffs argue that they would not have bought the devices or have paid less if they had aware of what they describe as the true nature of Apple's environmental claims.

The iPhone manufacturer presented the clocks in September 2023 and promoted them as carbon neutral by a mixture of lower emissions and purchases from carbon offset. In the lawsuit, however, it is asserted that two important sampling projects on which Apple was dependent has not actually contributed to meaningful carbon reductions.

According to the plaintiffs, one of these projects in Kenya Chyulu Hills Land, which has been in a protected national park since 1983, includes, which is unlikely to defend Apple. The other, China's Guinan project, was reportedly a dense tree reporting long before the initiative began in 2015. In the lawsuit it was found that emission reductions with or without participation of Apple had occurred and that the company's claims were inaccurate and deceptive on carbon neutrality.

The plaintiffs also referred to the research of the National Retail Federation and IBM, which found that 70% of consumers in the USA and Canada regarding ecological sustainability as an important factor for purchase decisions.

In a statement on Thursday, Apple did not address the lawsuit directly, but defended its environmental efforts. The company emphasized that it had significantly reduced the emissions of Apple Watch production by over 75% and continues to invest in natural-based projects in order to remove large amounts of carbon from the atmosphere. Apple also explained that it would present its environmental initiatives transparently.

Apple was previously criticized on the environmental friendliness of the Apple Watch. In 2023 Apple claimed that some of his Apple Watch models are carbon -neutral Pushback from the European Union.

The EU consumer organization Beu rejected the claim and described it scientifically inaccurately and misleadingly, since it rely on CO2 offset criminal records instead of completely eliminating emissions. Apple acknowledges that there are between 7 and 12 kg of emissions per clock, but argues that they are compensated for by high -quality credits.