Google AI overview of the tracing of relevant websites

New data made available to the search engine journal show that the websites that Google ranges in AI overviews varies from time and industry and offers an explanation for volatility in AIO rankings. The new research shows which industries are most affected and possibly give an indication of this.

AIO's presence varies over time and according to industry.

The research was provided by Brightedge based on its proprietary Brightedge generative Parser technology that pursues AI overviews, recognizes patterns and offers insights that are useful for SEO and marketing.

The topics of healthcare, education and B2B technology continue to show a greater presence in Google's AI overviews. Healthcare and education are the two industries in which Brightedge recorded the strongest growth and stability, which are shown.

At the end of February 2025, the healthcare system has the highest AIO presence at 84%.

The travel, restaurant and insurance sectors are also up, with the travel questions being a remarkable trend. Travel had no Aio presence in May 2024, but that is completely different now. The trip is now up to 20 to 30% in the AIO search results.

The presence of restoring topics in AIO has increased from 0 to 5%, which indicates an increasing trend. In the meantime, the insurance requests of 18% of inquiries have grown to a whopping 47% of inquiries in February 2025 in May 2024.

The queries of the B2B technology that trigger AIO is 57%. These types of queries are important because they usually represent research results associated with people in connection with decision -making. Buying decisions differ from consumer questions. The fact that 57% of the queries trigger Aios can be a reflection of the complexity of the decision -making process and the examination involved in this process.

Let's be honest, technology is complex and the people who use it are not experts in concepts such as “data modeling”, and that is the kind of queries that see Brightedge, which reflects the end user, who takes care of what the technology does and how it benefits users.

After you have worked with the B2B technology, it is not unusual for SaaS providers to use Mind Numbing Jargon to sell your products, but the decision -makers or even users of this technology will not necessarily understand this type of language. For this reason, Google KI overviews for a keyword phrase shows such as associative analytics engine instead of showing a person's product.

Financial questions that were with a moderate growth trend doubled from 5% of the queries in May 2024 to 10% of the queries in February 2025.

Here is the snack provided by Brightedge:

• B2B Tech is 57%in February 25th. The financing has grown moderately and doubles from 5% in May-24 to 10% in Fed-25
• E-commerce 4% (compared to 23% in May-24). The entertainment has dropped to 3%.
• The presence of E -Commerce and entertainment falls from more tests and orientation towards conventional Google search, in which users can carry out platform experience. The use of functions such as product networks can be the reason for E -Commerce. The traditional search offers more in-platform experiences.

What does that mean?

This volatility could reflect the variable quality of complex user inquiries. Since these are complex queries that trigger AIO, it can be reasonable to assume that they are a long long tail in nature. Longtail does not mean that you are long and complex questions, but also short queries such as “What is Docker composed?”

Google trends screenshots show that more people compose dockers than what Docker composes or what is docker. Why do more people do that?

Screenshot from Google Trends

It is clear because people compose dockers as a navigation request. And you can prove that Docker Compose is a navigation query because Google's search results do not display AIO for the query “Docker Compose”, but AIO shows for the other two.

Screenshot shows Serps for Docker Compose

Screenshot shows that the query “what is” triggers aio

Changes to the AIO patterns: profits for the ability to authority

An interesting trend is that queries correlated for a few topics with answers from large brand pages. This is interesting because it reflects something that happened with Google's Medic update, in which SEOs noticed that non-scientific websites were no longer classified for medical queries. Some misunderstood this when Google revealed a tendency for large brand pages, but that didn't happen.

What happened in this update was not limited to health -related topics. It was a widespread effect that was more likely to meet the expectations of users like a new equation of queries- which means that all of this was relevant. A query about diabetes should not occur scientific data via herbal agents.

What happens with AIO today, especially with AIO, is a similar thing. Google tightens the type of content that AIO users show for medical and technological queries.

Does it prefer brands or authority? The view that Google has preferred brands is flat and lack the substance. Google has consistently shown a preference for the ranking of what users expect and there are patents who support this observation. SEOs that expect rankings that are based on their links for search engines are optimized for search engine content, and naive “Eeat optimized” content completely miss the point, which in today's search engines, which rate content based on topicality, user preferences and the user expectations. Trusty signals of authoritivity are very likely to derive from the users themselves.

Brightedge shared the following:

• “For example, in the category of health care, in which accuracy and trustworthiness are of the greatest importance, Google is increasingly showing search results of just one handful of websites.
• Content from relevant medical research centers make up 72% of AI overview answers, which increases 54% of all queries at the beginning of January.
• 15-22% of B2B technology search queries come from the five most important technology companies such as Amazon, IBM and Microsoft. “

Snack:

• AIO presence varies according to industry and time
• The AIO visibility for health, travel, insurance and B2B technology exists
• Detail of the presence of AIO in E Commerce and Entertainment
• AIO patterns show a preference for relevant sources. The AIO results are increasingly related from relevant locations, especially in health and B2B technology.
  In B2B Tech, 15-22% of the AIO answers come from the five best companies. This shift can reflect earlier Google updates such as the Medic update, which has recovered the search results based on authority and user expectations.

More information about AI overviews at Brightedge