The new ad from Dr. Fixit has Amitabh Bachchan over Leck's raps

Dr. Fixit, the brand of the leading sealing solutions from Pidilite Industries, started a new advertising campaign with the Bollywood actor Amitabh Bachchan. This campaign revolves around a catchy and assignable Jingle “Water Proofing Ka Baap”, which was sung by Amitabh Bachchan himself.

With its characteristic style, the AD humorously underlines the advantages of Dr. Fixit to ensure that the houses stay dry, regardless of how heavy it rains outside.

Bharat Puri, Managing Director of Pidilite Industries, expressed his enthusiasm: “We wanted to lend a new and committed approach to clarify homeowners about the importance of water gipell. Amitabh Bachchans powerful presence-sowhol as a narrator as well as a character-acting with the storytelling infused by humor both entertaining and unforgettable. Dr. Fixit has been the trustworthy expert in water poetry for years, and this campaign confirms our commitment to keep the houses safely, lick -proof and without worry. “

Amitabh Bachchan plays the role of the husband and gives the complaint humor. The lines – “Paani Hai Baahar, Sookha Hai Andar, Dono Ko never mixes it – waterproof KA Sach, Baap Hai Fixit.”

Piyush Pandey, chief consultant at Ogilvy India, explains: “The partnership with Pidilit, Ogilvy and Prasoon Pandey (Corcoise films) are legendary. To celebrate the 25 years of Dr. Fixit, this time, the texts, the film. Amitabh Bachhan has repeated this commercial watchable.

The campaign of Dr. Fixit is introduced on television, digital, Ott platforms and other media channels.