ProWein Schedule Day two with Ian Somerhalder

How do you offer added value for money in times of economic difficulties? How can technology improve your operation? All of this and more are discussed by ProWein for the second day.

On Monday, March 17th, the Spirits Business Hub in ProWein, which will be in Hall 7 in Stand C01, will organize five sessions that cover a wide range of test subjects that are specific for the spirit scene.

One of the highlights of the day is an exclusive Q&A with Ian Somerhalder, star of the HIT TV series the Vampire Diaries And co -founder of the award -winning Bond Bourbon's Bond Bourbon.

“We can hardly wait, welcome guests to the spirits business hub in ProWein The spirits business. “We want these meetings to be informative, inspiring and pleasant.

“We understand that it is a challenging year for the industry, and many of our seminars have been specially developed to help brands, buyers and bartenders to help control them.”

Visitors to the Spirits Business Hub can also try several products from the Top 50 Spirits 2024 of the magazine.

Read on to get more information about what you can expect from every session on Monday, March 17th.

The complete schedule for spirited discussions is available for the online perspective, in which visitors can also register their interest in the talks.

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10.30 a.m. – The future of spirits prices: balancing brand prestige with economic realities

Enter Matthieu Gouze, Managing Director of Maison Ferrand, and Kim Heng Teo, Managing Director at El Supremo, because you will discuss how the rising global costs have the spirits market and the effects on both premium and value-oriented categories. Since inflation and supply chain disorders contribute to increasing production costs, brands must navigate the challenge to maintain their price position. How can this be done while protecting consumers, who also feels the pinch? The discussion examines how this economic pressure influences different price points with a headlight on new trends.

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12 o'clock – How technology changes the beverage industry: from production and maturation to the commitment of consumers

Take up Rob Hollands from Proof 8 while discussing the transformation options that offer new technologies for manufacturers, warehouses and marketers. From the data -controlled AI to transparent supply chains, which are driven by blockchain and intelligent sensors, we will examine how companies can use the technology to optimize production and to develop new traceability and transparency.

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1.30 p.m. – Why does Tequila take over

Times change for tequila. The spirit has grown out of the “Slammer Days” for a long time, with a new age of recognition of agaven that drives the popularity, premium and innovation of tequila. Connect Tequila Distiller Grace Gonzalez from the fourth generation to find out more about what is behind the market climbing of Tequila, and the growing attractiveness of the mind in a broad population group of consumers.

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3 p.m. – spirited women: success of the distillation

Close Malka Roth, co -founder of Casa Malka Tequila, as well as ISOBEL and IMOGE ARMSTRONG, co -founder of the Secret Garden Distillery, and a thoughtful panel discussion on the effects of female founded spirits. This session will highlight the stories of women who examine themselves in the beverage industry and discuss their travels, challenges and success. Give insights into the influence of the future of the spirits world and in the change within the industry.

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4.30 p.m. – Binding about Bourbon: A conversation with Ian Somerhalder

Connect The spirits businessMelita Kiel, editor-in-chief, for an exclusive conversation with the actor, entrepreneur and whiskey enthusiast Ian Somerhalder when he deals with the history of the Bond Bourbon brand of his brother. From his passion for whiskey to the challenges of building an authentic spirits brand, Somerhalder will share an insight into craftsmanship, the importance of sustainability and his journey from the screen to spirits.

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