The Homware Collab of Dreams: Pinterest and Primark Launch Trend-Inspired collection

For the first time, Primark officially starts a new Spring Home collection inspired by Pinterest. Since new research results result in a lack of money (51%), and a lack of inspiration (22%) make some of the greatest challenges for the restoration of Pinterest and Primark to make it easier than ever, to design and change their space with stylish, budget -friendly parts.[1]

The new collection, which is launched in Primark Stores and is available via Pinterest with Click & Collect, is inspired by Pinterest UK search data and offers products from Spring Bloral Croscrocker to soft pink ruffled betting washes. The three hottest trends that the collections have communicated are – cozy cottage, Minamaluxe and Cyty Décor.

In order to style the new Pinterest -inspired collection before you buy it, people can go to Pinterest and use collages -an interactive tool to bring your view together by cutting out products from the Primark range. It is then possible to pack the collection in a new way, since the collagen link directly to Click & Collection Link, which is now available in over 130 Primark stores across Great Britain. Buyers can also buy the range in the shops in March.

Here is what Pinterest and Primark will predict, will tend for spring and are in the collections:

Cozy house Is your point of contact for mood, charm and romance. This nostalgic trend mixes timeless patterns and playful motifs for a fresh, modern look. Watch your room with wild primroses, ladybirds, flowers, soft pastels and frills into the desire of your heart. And don't forget a dash of butter yellow: the most charming color of this season. Inspired by increasing Pinterest UK, who is looking for “cozy cottage bedroom” (+170%), “Modern Cottage Living Room” (+100%) and “Flowers” (+40%).[2]

Minamalux It all about sophistication through simplicity – think of soft textures, earth tones, creamy neutral and brown. Make it an entire mood with an elevated table decor and house scents that you pass out. The result? A room that feels special, not fussy. This trend has turned out when the search for Pinterest UK for the “earthy color palette” (+120%), “minimalist small bathroom” (+70%) and “luxury living room” (+115%) has increased.[3]

Tender decor is the playful, flirting and unapologist table feminine aesthetics, which makes waves both in fashion and in the interiors. Have your soft side and go with frills, ruffles, pink tones, petite flowers, hearts, cherries – and of course grind! Meet the perfect way to give your bedroom or bathroom a dreamy, romantic refreshment. There is a lot of love for this trend towards Pinterest UK, because people inspiration for a “bizarre bedroom” (+130%), “Girly Bathroom” (+95%) and “Pink Bow”+160%

The three trends reflect how more than 12 million British Pinterest users who deal with Home Decor content are looking for inspiration that feels personally. Interest continues to grow with more than 4 out of 5 adults in Great Britain between the ages of 18 and 44 (86%), which expect to spend money to refresh their house every month, and 35%, since it is more important to do this for nights and meals. However, they pretend carefully. Pinterest-inspired range from Primark offers inner selection and quality at affordable prices and helps to make your dream room reality.

Sinead McDonagh, Head of Design at Primark, gives tips on how these trends can be brought to life through the new product range:

“Pinterest is the place where so many of us are inspired, but sometimes it is not always easy to transform these stored pins into reality, especially with a small budget. That is why we at Primark Home committed ourselves to make trends guided in an affordable and effortless. Regardless of whether you prefer a minimalist mood or playful pattern, you can bring the latest trends into your room without breaking the bank. “

• Find your style: some lovely appearance, while others prefer a more aesthetic, torn aesthetics. When you lean towards the minimalist, start with creamy neutral tones as the basis, then layer soft textiles, rich wooden surfaces and warm lighting to create a timeless space where you can build the season after the season.
• Lift everyday life: Small homeware swaps can have a major influence. Nostalgic ceramics such as our Primrose and Lady beetle table harness immediately give your food setup charm, while arches, frills and delicate flowers give a touch of romance in every corner of your house.
• Do it personally: Great design is not just about trends, but about creating a house that feels like it. Choose pieces that enjoy mixing and making match styles and above all fun to make your space your own.

Heather Clark, head of retail at Pinterest UK, said: “Inspiration has a new home. Spoiler, it can be you. We are very happy to have inspired Primark's new range with the trends on our platform – Cosy Cottage, Minamaluxe and Cleyy Decor. We have seen how the search for pastel pallets increases, a reserved luxurious aesthetics and a favorite furniture and with new opportunities to buy Primarks trend-certified home. It is now even easier to bring this inspiration to life. We can hardly wait to see these trends in your house this spring. “

For those who need a little help to find inspiration for your dream room, go all March in Primark stores for a free Pinterest collage.

• Oxford Street Ost – Tottenham Court Road – March 8th and March 9th
• Belfast – 15th and 16th March
• Liverpool – 22nd and 23rd March
• Glasgow – March 28th and March 29th

Primark's new home area inspired by Pinterest ticks all interiors. Use Pinterest Collage to find your mood and visualize your dream room to bring your inspiration for free with a Primark gift card worth £ 500. Learn more about how to enter the giveaway here.

Primark and Pinterest have also started an integrated marketing campaign in which more than 70 Primark windows in shops such as Manchester, London, Newcastle and Edinburgh were taken over to bring cooperation to life. Primark's home range is presented in the format of a Pinterest collage, which is specially designed for the windows. Primark will also be included on the platform of Pinterest with the spotlight, shopping ads and takeovers for home feeds.