TCPA crawl against Steve Madden shows a clear trend of the SMS Club supreme against retailer -TCPAWAWLD

A few weeks ago I made an incredibly important webinar that focuses on TCPA -SMS rules for companies and found an increase in such lawsuits against retailers:

Webinar of the year ?: The incredible SMS update of Czar 2025 is now on YouTube and can be the best so far

Well, the upswing has become a flood and there is currently a very clear trend in new TCPA collections. The plaintiff's bar – especially our “friends” in the shop of Jibra.

For example, in a new complaint against the shoe company Steve Madden, Hindi's customer Valeria Torres claims that she received text messages before 8 a.m.

As a result, the plaintiff sued in the name of the following class:

All people in the United States, who from four years before
The submission of this action up to the date of class certification
(1) the accused or someone placed on behalf of the accused (2)
More than a marketing text message within 12 months
Period; (3) Where such marketing text messages were
Initiated from 8 a.m. or after 9 p.m. (local time local time
at the location of the called party).

As I have already mentioned, it is unclear whether the TCPA's timing restrictions apply to calls and texts with express written consent – but Hindi's shop is apparently obliged to find out.

It will be interesting to see how it releases.

You can read the full complaint here: Madden collection campaign

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Chat soon.