ComCast CEO Brian Roberts says

Erik Gruenwedel

March 4, 2025

The Peacock Streaming Service from NBCuniversal comprises the NBA and WNBA in a large way and grazes 100 NBA games and 50 WNBA games, starting with the 2025-26 season.

As already reported, Peacock is divided together with NBC Sports, Prime Video, Disney ESPN and ABC as part of a new 11-year-old 76-billion dollar media law contract on the distributor of NBA and WNBA games.

According to Brian Roberts, Chairman/CEO of Comcast, Peacock, who ended in 2024 with 36 million subscribers paid, will fill the NBA and WNBA through spring to 2036 every year until 2036.

Speak on March 4 The Morgan Stanley 2025 Technology, Media & Telecom Conference in San Francisco, Roberts, said that the streamer wants to expand his streaming debut from Multiview, born in Paris in Paris. The technology offers streamers additional view options on a single screen and generates additional data points for advertisers.

“Right after winter and a little bit of spring, the first and second quarter, the NBA has there [content] Tonnage, ”says Roberts. “And we actually get most games of one of the three providers, 100 games.”

In addition to 50 WNBA competitions, the games are transferred to NBC sports at the same time.

The executive, which did not deal with the zero subscription supplements from Peacock in the latest business district, also focuses on the company's efforts to connect consumers to the Internet in order to access both streaming platforms from Peacock and third-party providers. Comcast ended in 2024 with around 32 million broadband subscribers.

“So if that's [Prime Video’s] “Thursday evening football”, Netflix from's [NFL] Christmas [Day games]Skip with the [NFL] Wild card game or [this month’s] March Madness [college basketball tournament across Paramount+, Hulu + Live TV, YouTube TV and Sling TV]Everything is streamed as we did at the Olympic Games, ”said Roberts.

The executive believes that the new standard for consumption will be regional sports over the next five years that are delivered via streaming channels, including the distribution in 8K resolution.

“All of this is range, bandwidth, bandwidth,” said Roberts. “And that's how I really think that's it [fiscal] Separation line. “

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