Hulus Oscars live stream should be a wake-up call

Downstream effects

The highlight of Mikey Madison's career fell together with a lowlight for the development of streaming.

“It's super disappointing. It is a blue eye for all of us in the industry, ”said Dan Rayburn, streaming analyst.

This has happened for everyone who viewed the Oscar ceremony about traditional television or were fully coordinated. Disney decided to live the Oscars on Hulu for the first time, and basically said Hulu to Netflix: “Keep my beer.”

Firstly, some Hulu subscribers have more than 34,000 of them, enclosed in the show from the app at the time and could not be able (I was registered by Hulus Roku app and had to hand in the show from Hulus Mobile app to my television). Then, during the presentation for the best actress die second-last award of the evening sausage Hulus Live Stream for some subscribers, enclosed and a message on the screen appeared that the live event had ended. It didn't.

Instead, it is that Hulu ended the event at a certain point in time, and apparently nobody could manually override the system if it became clear that the Oscars – notorious for running over time – ran late.

“Yesterday evening we experienced technical and live stream problems on Hulu who affected some Oscars viewers. We apologize for the experience. A full repetition of the event is available on Hulu and Hulu on Disney+, ”said the Disney spokesman in an e -mail declaration of Digiday.

Hulus's broadcast is far from the first example of a streaming service in which a live event is streamed. Netflix alone came up with his “Love Is Blind” Live Reunion Special in 2023 and with the Jake Paul-Mike Tyson Boxing Match last year. Paramounts CBS All Access crashed in 2021 at the beginning of the Super Bowl. Even Hulu had cut a big live event before the Oscars on Sunday in 2018.

But it's 2025 and that still happens. I think Netflix seems to work together to work after Paul-Tyson to stream two NFL games on Christmas Day, and the screen actors Guild Awards without any major problems a week ago. And it is not like the problem with Hulus Oscars Live Stream was the service that could not support a large simultaneous audience. This was not a buffer problem.

“That seems to be something else. This seems to be a much greater fusion, ”said Alan Wolk, co -founder and leading analyst at the advisory company TVrev.

The type of screw that could cause some people to question how ready to rely on a streaming service to provide a live event without problems or whether they can stream back to a PAY TV subscription at a time when larger TV events, including NFL and NBA games.

“This is one of these things in which I don't think much, but maybe 1-2% of the people who think:” Oh, I don't really need pay TV anymore because I can now watch the Super Bowl on Tubi, the Oscars in Hulu. ” [may now be thinking]”Yes, you know, I think I'll hold on to Comcast for another year,” said Wolk.

“This is the real discussion here,” said Rayburn. “Will that force people back to the show?”

Or will it force streaming industry to improve its systems and infrastructure?

“As far as streamers take over more and more live streaming rights, their actual infrastructure for the provision of content to consumers must also develop,” said Moe Chughtai, Global Head of Advanced TV at the programmatic advertising company MIQ.

In the case of Hulus Oscars stream that ends there, this seems to be a simple case that there is a kind of manual override option so that an employee who monitors the Live Stream can suspect that the shipment exceeds its planned end time and simply extends it -or if a human employee makes the call when the live stream ends in the first place in the first place becomes.

Simply this solution would be that streaming a live event is not as easy as going on Twitch or YouTube. On the one hand, a streaming service must ensure that the live stream works across all different smart TV and connected television devices with which one person may look at it. This would help to explain why Tubis Super Bowl Live Stream was not available to stream on Samsung Smart -TVS that were made before 2018 or via the PlayStation Gaming console from Sony.

“Every streaming service has its own standard for what it does and does not support,” said Rayburn. “And because there are no standards in the streaming industry -no standard hardware, software, bit rate, codecs, aspect ratio, player protocol, we don't even know what high definition means on the Internet because nobody agrees on the same conditions. That is the big difference between streaming and broadcast. “

In other words, before streaming traditional television can fully uurpine, it still has a lot to learn from traditional television how the Oscars show from Hulu painfully made it clear.

“Overall, it is a wake -up call for all of this [streaming services] To ensure that your technology works. Because the only thing you can say for Broadcast and cables is that it just works, ”said Wolk.

“It feels a bit like the last line of streaming. There is still work to do, ”said Chughtai.

What we heard

“We have no interest in producing our own content.”

– YouTube VP from EMEA Pedro Pina on stage at MIP London

Numbers to know

1 billion: Number of people who see or hear podcasts on YouTube every month.

5 billion US dollars: The evaluation that Jimmy “Mrbeast” Donaldson is looking for in an upcoming financing round for his company.

6.4 million: Number of streaming subscribers that Warner Bros. Discovery added in the fourth quarter of 2024.

5.6 million: Number of subscribers added to Q4 2024.

5 million: Number of potential subscribers that FOX observe on his upcoming independent streaming service.

130,000: Number of subscribers who added Fubo's Pay TV service in Q4 2024.

-253,000: Number of Pay TV subscribers who were lost in Dish TV and Sling TV in the fourth quarter of 2024.

40%: The percentage of CW programs that will be sports or sports adjacent programs in 2025.

95: Average number of minutes per day that people in the USA spend with programs for their smart TVs.

What we have covered

Amazon exacerbates its grip on TV ads with AI tool for pre -negotiations:

• The full TV product from Amazon offers AI-driven recommendations for streaming expenses for advertisers.
• The tool will make recommendations in the streaming advertisement inventory from Amazon and third parties.

Read more about Amazon here.

Why Creator Twitch's monetization and moderation updates see as the latest Salvo in the LiveStreaming Wars:

• The Amazon ownership-livestreaming platform has opened their tools for subscription and audience instruments to all creators.
• Before that, the creators had to stream at least eight hours over seven different days and average at least three spectators per stream to be justified.

Read more about Twitch here.

News podcast listener over-index via the video podcast consumption:

• News podcast listeners are more likely to use YouTube to see podcasts than non-news podcast listeners.
• An overwhelming podcast podcasts podcast listener said that they watch video podcasts.

More information about video podcasts can be found here.

The effects of Amazon on the streaming advertising market have opened the CTV door for small business advertising:

• Removing streaming ads has reduced the entry barrier for smaller advertisers.
• It is estimated that small and medium -sized advertisers spend between 15% and 20% of their total budget for CTV.

Read more about Amazon here.

How youtube shorts turnover is comparable to long-term video income for creators:

• Six makers said that their revenue per 1,000 views for shorts were consistently less than $ 0.20.
• Your long-formal video RPMS are usually between $ 3 and $ 6.

Read more about YouTube shorts here.

What we read

MLB's streaming right plan:

The league would like to take control of the local television rights of its teams in order to bundle them into a single package for the sale of streaming services, according to Wall Street Journal.

The DE & I Directive of Paramount:

Since it is the sale to SkyDance media, the parent company of CBS eliminates its breed, ethnicity, gender and gender settings as part of the processing of its DE & I guidelines to appease the Trump administration according to the New York Times.

The CTV start screen from YouTube:

The video platform plans to redesign the Connected TV app's start screen for shows and films from services such as Max and Paramount+, which subscribe to the people from YouTube via the Primetime channels.

Max 'streaming sports package:

Warner Bros. Discovery has decided to postpone plans for the introduction of a B/R Sports streaming add-on, and, according to the Hollywood reporter, will provide the ad-free subscribers from Max free of charge for the AD-free subscribers from Max and at the same time remove access for advertising subscribers.

Nbcuniversal news+ plans:

According to Semafor, the ComCast messages will present a subscription-based service for people to see news videos by the end of this year.