CPG Legal Forum: Three lessons from a record week

The 2025 CPG Legal Forum by Consumer Brands was one for the books with record -fitting, sold out number of visitors in San Diego. We could not be more proud of the event or to be grateful to those who were present. More than 280 of the lively legal communities of consumer packaging was gathered to connect, share knowledge and learn new strategies in order to tackle legal disputes, regulatory and business challenges in the middle of a rapidly developing landscape.

The participants heard timely perspectives of the leading law firms of the country and 16 internal managers from all product sectors from CPG. Our speakers strengthened the dynamic and diverse nature of the legal problems of CPG and, above all, that the industry is more than the task of advising the challenges and the possibilities of tomorrow. Three topics appeared in the course of 48 hours and over 22 workshops/meetings and 23 rounds:

The brightest heads are strategic and balanced: The participants of the CPG Legal Forum heard of the best and smartest in a number of real -time problems to both inform and inspire.

The Former Attorney General of the United States, Loretta Lynch, announced a number of inspiring perspectives who were learned as a lawyer for justice during their career. She noticed that lawyers in 2025 are just as important as thoughtful and holistic preparations as decades ago, but as challenges we also have to see them as opportunities to demonstrate our unique skills and experiences. Ms. Lynch emphasized that navigation through the “infinite tyranny of our inbox” should not undermine our roles as a problem solver and fairness stewards.

On a rare opportunity, the participants of the CPG Legal Forum also heard from the seating FTC commissioner Melissa Holyoak to competitive and consumer protection developments. She divided insights into the process of FTC to update its green guides, the claims of CPG lawyers for environmental marketing claims and the use of advertising for a-generated advertising, without undermining consumer protection. Ms. Holyoak emphasized her commitment to the certainty in the law and the need that federal authorities work within their delegated authority in order to promote legal certainty and business certainty.

Synergy and respectful orientation are the ultimate flex: CPG lawyers must work holistically in their organizations in order to meet business realities and meet the needs of the ultimate regulatory authority of the industry: consumers. We have heard of General Counsel's and in-house legal disputes that the best legal advice is the result of the synergistically with business customers in the entire brand.

The CPG lawyer must be happy: Regardless of whether the company growth and innovation of the company navigate the state regulatory field and the new federal landscape, react to industry critics or are used in the face of new and growing legal disputes, our legal community is asked to look forward because it helps its customers develop strategies that are at risk, security and compliance and the security of security, freedom to work to work, to work, to work operate, to operate. We are proud to lead a very committed legal community for consumer brands – one that we promote all year round with extensive content and convening. For this purpose, we know that we are continuously working on generating intelligence and committed to supporting their ongoing success as industry lawyers.

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