Instagram shares rol posting tips at the NYC Creator event.

This is a pedantic or maybe a small point, although it is still a relevant note for social media marketers.

In May in May, Instagram also headed a creator in New York, in which it shared a number of tips to maximize content and improving the reach of its clips.

Presented by IG at this event this film, which summarizes most Topline notes.

As you can see, Instagram found less than a year ago that 90 seconds should be avoided+ roles, since, according to IG, the users were less interested in longer roles at this time and therefore did not recommend that far.

Which makes sense, except in January of this year, when IG was looking for possibilities to counteract Tikok and possibly offer a landing site for TikK creator, if Tiktok was banned in the USA, Instagram extended the length of the locals to 3 minutes to 3 minutes

As explained Instagram boss Adam Mosseri at the time:

“From today you can roll up roles on Instagram for up to three minutes. Historically, it was only 90 seconds ago, and that is because we wanted to concentrate Instagram on short form videos, not on long -form videos. But we have heard a lot of feedback from many of their creators that 90 seconds are simply too short. We hope that you will help this restriction to increase of up to three minutes to tell the stories you really want to tell. “

Now do users agree with longer roles? Okay, then.

And today IG also shared the following comments from his latest Creator in NYC:

This is exactly the same list that it shared last year with a change: Now you shouldn't publish for more than 3 minutes instead.

Technically speaking, this refers to the algorithmic recommendations of Instagram, since IG was not recommended for more than 90 seconds last year, but now. In this sense, the council makes sense, but I find it humorously that Instagram tried to design this as a user preference problem, in contrast to what IG wants itself.

Instagram now wants you to publish longer content so that it can better compete with other apps. Now longer clips are okay, but it has absolutely nothing to do with the demand from the audience, preference or anything else.

It is a further memory that the apps themselves dictate trends and shifts, which they reinforce, which often has as much influence as the overall content itself.

It is best to match their latest moods.