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Editor & Publisher plays the innovative use of AI-driven videos for Enhanced Ctech

Editor & Publisher plays the innovative use of AI-driven videos for Enhanced Ctech

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The assumption of AI-controlled video technology by CTECH is put in the foreground in a case study on the editor and publisher (E&P), a leading US media authority. The case study describes how Ctech used the AI-based platform from Caledo to revolutionize its news delivery.

In view of the challenge of expanding its multimedia presence and involving the audience on social media, CTECH was looking for a solution that his editorial team would not be burdened. Ctech from Calcalist is the leading website that covers the Israeli high-tech industry in English. The website comprised a “AI-controlled video, everywhere” strategy, in which AI-based video was integrated on its website, social media platforms and long-term content.

The innovative video content of CTECH is based on text articles written by his journalists and calcalist reporters. With AI technologies, these texts are converted into video information, which were modeled by digital avatars, which were modeled according to the editor-in-chief of Ctech, Elihay Vidal, and the reporter Ariela Carmel. This automated and efficient process enables the system to generate daily video news summaries, a weekly studio magazine and visually rich feature segments. These videos are published on the website and adapted for various social media platforms.

By taking over Caledo's platform, CTECH automated the creation of high -quality video chisels from its text -based stories. This led to a significantly improved user experience, the audience of its AI-operated news shows “The Edge of Tech” and the commitment of social media.

CTECH's success shows how AI complements the editorial efforts and improves the commitment of the audience and the sustainability of business. The publication of this case study on Editorandpublisher.com, a respected voice in the news media industry, underlines the importance of CTECH. E&P, known for reporting on news media and Multimedia Publishing, gives the success of CTECH in AI-controlled videos credibility. In addition, the EPPY AWARDS® from E&P are considered the most prestigious honor for excellence in digital publisher than the most prestigious award from the news publisher.

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