Dentsu Creative presents Chinalike Reputation PR Playbook

The global economic and political climate 2025 is still characterized by unpredictability. In China, the marketing communication landscape is expected to show considerable progress in the fusion and adaptation of cultural influences.

Against this background, what approaches should brands pursue in order to adapt to the developing trends and dynamics of China in order to increase their commercial attraction and social effects?

Present the Chinilikem Repuion PR Playbookdeveloped by The PR consulting specialists at Dentsu Creative. The game book deals with the latest trends in terms of guidelines and regulations, economic factors, public mood, media landscapes and consumer segments and used the credibility of Chinese institutions and media together with cultural IPS and influencers to create both PR solutions for international and Chinese brands.

The PR consulting team from Dentsu Creative has consistently redefined the value of public relations for brands over the years and has acted as a catalaborative growth between brands and society. If you use innovative public work approaches, set the prerequisites for brands to use sustainability and enables you to use your growth potential and increase your presence on the market.

Trend 1
Multipolar coexistence
An integrative and collaborative approach builds up a trustworthy alliance for brands. The combined influence of various expert knowledge creates a symbiotic relationship between the brands and their audience.

Trend 2
Sustainable future
Despite the continuing development of environmental awareness, the journey towards a sustainable world is an infinite undertaking.

Trend 3
Rising domestic goods
The young people are more concerned with Chinese aesthetic values ​​and expand their artistic horizon to influence that go beyond the western styles.

Trend 4
Traffic -driven
Online traffic is the core impulse that creates excitement and promotes greater growth that exceeds expectations.

Trend 5
Restored content
A new chapter in content marketing unfolds that, through the renewed interest in podcasts, social media is due to the role of a new search engine and the creativity inspired by AI.

Trend 6
Crises are abandoned
Tensions that arise from personal feelings and fan communities can quickly escalate to serious challenges and risks to the public of a brand.

PR consulting from Dentsu Creative, also known as Dentsu PR, is based on six decades of specialist knowledge from the headquarters of Tokyo and has been building resources on the Chinese market since 2010. Your portfolio includes a variety of impressive PR campaigns for industries such as quickly moving consumer goods, science and technology, automobiles, B2B and area marketing for Chinese brands and more.

Remarkably, the team was drawn into the closer election and the titles of the PR agency and the Event Marketing agency of the year were awarded the Greater China Agency of the Year of the Campaign for 2021 to 2024 in a row.

The PR consulting team from Dentsu Creative has designed a groundbreaking property 3D Reputation Management System This navigates crises through strategic communication and data-controlled dialogues and enables companies to adapt their business, brands and offers to adapt to their goals.

In addition, the PR consulting team brings together the COLICY trend knowledge from the Think Tank and brings together industry experts, media authorities and influential voices to carry out detailed corporate research and to offer the most credible advice on reputation management.

In order to facilitate the CSR initiatives of the brand to achieve commercial success, the PR consulting team from Dentsu Creative has created A model that integrates the CSR ecosystem into the start market strategy. Team pioneers and constantly finer the special brand activation approach, triggers user emotions through content, identifies channels and influencers based on the advantages of various platforms and algorithms to precisely include targeted demographic data and maximize ROI.

Through the power of the CO creation, Dentsu Creative PR Consulting Champions gave values ​​and supports brands in organizing their business goals with social values ​​in order to promote sustainable growth.

Echo wangGeneral Manager of PR Consulting at Dentsu Creative China announced: “Target -oriented knowledge and strategies enable us to achieve meaningful social conversations and at the same time improve the presentation of different community voices. We differ because our team integrates creative stories in online and offline experiences and has a sustainable effect on brands and not just one-time messages. At the same time, we focus on the design of solutions that are clearly and relevant for the local market, so that our customers can reach a remarkable brand within their sector. Our identity is shaped by our inheritance and we are working to inspire innovations by joining together through partnerships and working for brands in order to achieve long -lasting and resistant success. “