Nascar expects Amazon reviews to meet the cable buses

We are a few months away from Nascar when we divided the full jump into the streaming world and in Amazon Prime video. And Nascar executives are confident that the relocation to exclusive streaming does not damage the number of spectators.

Nascar had a positive start to the season, with each race on comparable platforms better than a year ago. And when Phoenix's race of the last week switched from the shipment to the cable at FS1, it was the most observed cable race with 2.8 million viewers since 2021.

But it will be a brand new paradigm when the races change to Amazon and TNT later this year. NASCAR made a game of chance with his new media package this year and worked with four different channels instead of only two, as has been the case since most years this millennium. There were questions whether fans can find and follow the series or not, especially when it comes to races exclusively behind the Amazon Prime Video Paywall.

In the comments recorded by the Sports Business Journal, Nascar President Steve Phelps is optimistic that the fans will flock to Amazon. He also emphasized how important NASCAR is on a streaming platform next to the NFL and NBA.

“Streaming is important. It is here to stay and we think that Amazon Prime is a great partner with whom we can be together, and you are from the company that you keep, right? The NFL, NBA, itself – this is a good adjacetic for us. I think you will bring a new approach that you have definitely done with “Thursday night football”, and I think a somewhat younger audience will do for us, which is not a bad thing. “

Probably the best comparison for whether Nascar can grasp a similar audience from Amazon to cable or not Thursday evening football Package on the streamer after years on Broadcast television. And maybe surprisingly, TNF at Amazon pulled about the same audience as at Amazon in 2024 as in radio in 2021 (13.2 million compared to 13.3 million).

Of course, Nascar is not the NFL when it comes to reviews and subscribers. But races at Amazon are rated with Nielsen, so we should be able to find out whether the series is successful in getting the fans to get along for streaming ride.