Hersheys rooster dried into freezer-dried candy trends with a jolly rancher freeze

Freeze-dried candy is emerging as one of 2025’s hottest food trends, with market projections climbing from $1.36 billion to nearly $2.4 billion by 2030.¹ Much of the power behind these meteoric sales projections is due to social media hype. On TikTok, for instance, the hashtag #freezedriedcandy has amassed more than 4.7 billion views. Fans rave about freeze-dried candy’s satisfying crunch and intensified flavors as well as the freeze-drying process.

Jolly Rancher Freeze Dried combines the familiar fruity flavors many know and love with an airy, melt-in-your-mouth crunch. Each package includes three popular flavors: Green Apple, Blue Raspberry and Watermelon. The freeze-drying process removes moisture and intensifies the candy’s fruit flavors. The 3.1-oz packs are available at retailers nationwide.

What they are saying

“Jolly Rancher Freeze Dried isn’t just a new way to snack — it’s a total flavor revolution,” said Vivek Mehrotra, senior manager of equity and activation at Jolly Rancher. “It’s an entirely different way to experience Jolly Rancher — unexpected, playful, and, of course, impossibly fruity.”

¹Grand View Research (2024). Freeze Dried Candy Market To Reach $2,376.1 Million By 2030