Build-a-bark grabs its fourth year in a row in a row, as fans redeem on cozy creatures

The Bau-A-Bear shares rose by 11%on Thursday before the profits returned after the DIY-Materials company expected the fourth quarter and provided the fourth year in a row with record income.

Build-a-bar The net profit per share for the quarter reached $ 1.62 and defeated the estimates of $ 1.51 facts. The turnover rose up to $ 150.4 million and took the forecast of Wall Street of $ 147.7 million. Without an additional week of operation, sales rose by 5.7%, while the net profit also landed at $ 21.7 million. The annual sales achieved a record of $ 496 million.

Build-A-Bear is no longer just for children. The brand has expanded beyond its younger audience and lured Millennials and Gen Z with cooperations from Swarovski to Harry Potter – not to mention its collection of more than 18 years. Today around 40% of customers are teenagers and adults. The company is also in expansion mode. Last year it added 64 new retail units and increased its footprint in over 25 countries.

This year Build-A-Bör is planning to open at least 50 new, experience-based locations worldwide. Despite an expected tariff of 10 million US dollars, the company is still striving for a fifth year in a row of record income. The share rose by 41% last year.