3 tips for using technology, data to improve customer experience

Customer service

Here are three technological and data -related suggestions to ensure that you not only expect customer experience from your brand, but expect it from your brand.

March 14, 2025 by Mike Groesch – Custom, — fdjcdcjdc-

The fulfillment of increasing expectations of consumers is a challenge for all retailers. We want everything from a brand-in one of a consistently positive shopping experience in the shop.

Almost 85% of the US individual sales turn into the shop, which means that retailers have to ensure that back-offices are synchronized with the shop's shop to store them in order to enable these seamless experiences in the shop. Through the introduction of new technologies to create more comfort and lightness, in connection with a data -controlled strategy, retailers such as they help to promote loyalty and improve business results.

Here are three suggestions to make it easier for you to get started:

1. Enter more self -service options with technology

Our report on Commerce Experience 2025 shows that 77% of buyers prefer self -examination in the shop because he is faster than the personnel cash register. More than a third of the buyers (36%) select self -examination because it has shorter lines while 43% tackle their items.

Self-Service is also the technology consumers surveyed that they would see more in Convenience stores and restaurants.

If the customer preferences shift to self -service, it is more important for retailers than ever to adapt to satisfy the demand. The provision of options such as self-checkout creates a seamless shopping experience with which customers return.

2. Use customer data to promote loyalty

Loyalty programs improve the customer experience. The same report shows that 70% are members of a grocery business premium/loyalty program. 75 percent of these respondents receive daily personalized offers for weekly.

The most effective programs for loyalty to retail use customer activity data for improved personalization. By combining customer data with the automation functions that are available via your point-of-sale system, a tailor-made loyalty and reward experience can be produced via various customer touch points.

3. Give the customer control

There is personalization, and then there are over -control limits with consumer data. Nobody wants to believe that a retailer hears talks, watches talks or pursues consumers for their data.

Avoid being “creepy” by checking your data to consumers and simply collecting the minimum amount for your business. For example, a food dealer can follow data on green bean purchases and find out as a consumer during the holidays who are planning for the production of Green Bean -Course. This data would enable you to project in certain seasons how many pounds of green beans you can buy so that you can satisfy the demand. However, there would be little reason to go beyond this transaction layer of data and in this case to collect much more.

Many customers are suspicious of providing too much of their data. It is therefore important to respect your privacy.

Improve the shopping trip

It is generally said that data is the new oil, the new gold or the new currency. Data can help you to better understand your customers, store the right inventory, make well -founded decisions and much more.

If you know this, you should take on and implement these three technological and data -related proposals to ensure that you not only expect the customer experience from your brand, but expect from your brand.

About Mike Groesch

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