Match Group and Bumble have new CEOs and a new safety focus

• Whitney Wolfe Herd returned as a Bumble CEO in the middle of large management changes in the dating app.
• Last month, the Rival Company Match Group also replaced its CEO.
• The new CEOs underline changes for trust and security.

The owners of some of the biggest dating apps of the World Match Group and Bumble-Bilen are going through great leadership.

On Monday, the BUMBLE founder Whitney Wolfe Herd returned from the role of her position as CEO after a year. During this time she was Bumble's Executive Chair.

Wolf Herd founded the company in 2014 and said that it went away to pursue her “start -up roots” instead of carrying out the daily activities of a stock corporation.

She replaced Lidiane Jones, The former Slack CEO, which after a little more than a year in the position for “personal reasons” from Bumble. Jones changed Bumbs iconic function, in which women take the first step, and supervised a marketing campaign with news that “contained a vow of celibacy, not the answer”. Bumble apologized for the ads.

At Bumble's winning call, an analyst Wolfe herd asked whether it was “in the long run”.

She replied that she is “full, full and very committed”.

“I have no plans to make this a short -lived or preliminary focus,” she said.

Wolfe Herd's return follows other leaders in the company. Anu Subramanian, Chief Financial Officer from Bumble, who headed the company during its first public offer in 2021, left other options last week, according to a company registration. Shelby Drummond, the Chief Marketing Officer, also left Bumble last month. The company said it was looking for a permanent replacement for Subramanians. The company added that his Chief Business Officer and Chief Technology Officer would leave at the end of March or at the end of June.

Last month, the rival Match Group, the parent company behind Tinder, Haoge and Okcupid, also replaced its CEO. Spencer Rascoff, who headed the Zillow real estate platform, took over Bernard Kim, who acted CEO for two years. Rucoff has been the fourth CEO for six years.

The various websites and apps from Match had 13.2 million clear visitors in November, while Bumble-Die had almost 3 million dating app database the second most common dating app.

The back-to-backexecutive changes of both companies match their overtaking plans, since more women and generation z deviate from the use of apps for dating. Wiping fatigue And the increasing costs for the adoption of data lead users to arrange apps for the omission of apps Sales points that enable personal connections.

Both companies recently announced plans to increase their security features, e.g. B. the review of the identities, the removal of poor actors and the marking of inappropriate news. On Monday, Bumble said that users filter ID-verified profiles and ask that their matches carry out a review test.

Bumble had 4.1 million users in his apps, compared to 11.5%compared to 2023.

“Our members openly earn better than this category in recent years,” said Wolfe Herd in the profit call in February.

Match had 9.5 million users across platforms in December, which fell back to a decline of 5% compared to the same period last year.

In a letter that was shared on LinkedIn last week, Rascoff wrote: “Too often, our apps felt more like a number game than a place where we build real connections, so that people have left the wrong impression that we prioritize metrics before experience. This has to change.”

Match's stock Almost 11% dropped last year, while Bumble has dropped by almost 54%.

No company immediately answered inquiries about comments that were sent outside the standard business hours.