Roku test automatic video ads before you have loaded the start screen

Roku has started to carry out video ads that are automatically played before you have loaded the start screen. . This affects owners of Roku-Branded smart TVs and streaming sticks as long as the device performs the company's proprietary operating system. It is worth noting that Roku users already see commercials on the start screen themselves, so that people have to go through an advertisement to get to the ads.

Several users have reported to see commercials for the film Moana 2Although there is an option to close the video. A ROKU spokesman announced a declaration of corporate that confirmed the new advertising placement, but only said a test. The company rejected it to comment on whether this becomes constant use within the operating system or not.

Our business “has and will constantly require continuous tests and innovations in terms of design, navigation, content and our first -class advertising products,” the explanation says. “Our latest test is only the latest example, as we examine new opportunities for the presentation of brands and programming and at the same time offer a delightful and simple user experience.”

As expected, Roku designs this new ad traffic method. Some have proposed that they would get rid of their devices if the company maintained the test. Many consumers have expressed that they are in order with the static ads on the start screen, but that a loud video is simply too far.

Overall, smart TVs have become a serious growth market for advertisements. These TVs are high-tech and as such in almost every round. Some companies and achieve most of their profits through our eyeballs. For example, Roku lost 44 million US dollars for his physical devices with its advertisements and services in 2023.