SF Chronicle & Kcra have worked together in video messages

Bob Sillick | For the E&P magazine

Although the public trusts local news more than national reporting, local media must constantly adapt to the public's demand for a greater variety of topics and publication platforms. In order to maintain this trust and deliver more content, local news and media, which were traditionally ultra-competitive, break off the walls between them and create new common opportunities.

The San Francisco Chronicle and KCRA-TV in Sacramento, California-Beide Hearst Media Properties-Gad recently started such a joint effort. Three journalists with multimedia reporting experiences were discontinued and expanded to the Chronicle Newsroom employee. The video content that you create is added to the Chronicle website and broadcast on KCRA and KSBW, another Hearst TV station in Salinas, and on the most popular social media platforms.

“This project is an opportunity to concentrate on the California region in which we have strong local journalism.

Joy Jihyun Jeong is the producer of the digital content of video journalism team. Sarah McGrew and Ryan Curry are the Multimedia journalists who cover stories throughout the region. Maggie Beidelman is the newsroom video editor of the chronicle. She coordinates the work of the rest of the team and is the connection between you and the newsroom.

“We have set these three people especially for these efforts.

Emilio Garcia-Ruiz, editor-in-chief, San Francisco Chronicle

“Our new video team enables us to tell our stories on more platforms.

According to Garcia-Ruiz, the original phase of the project integrates the editorial workflow and newsroom operation of the Chronicle and KCRA. The team has already achieved great productivity that indicates their professionalism and its ability to identify new stories that are suitable for video storytelling.

“We have a fairly technical and video-sacrificed news room, but sometimes these reporters don't think about the video option and a video person during the reporter interviews.

Sarah McGrew, Hearst TV Multimedia journalist, reported in the earthquake in remote (California) in December 2024.

The creation of opportunities for chronic journalists to be more visible in the community is another advantage of the video project for Garcia-Ruiz. An investigation included an interview with the two reporters, in which it was explained how they approached and reported history.

“The chronicle received a great video of the reporters who talked about their work.

Although the video content has the greatest effect on integration into individual articles, Garcia-Ruiz said that the chronicle also presented live videos on the website of the website, especially in the 2024 elections and for significant speeches.

Bob Sillick held many leading positions in marketing and advertising in his 47 years and looked after a variety of customers. He has been a freelance/contractor -content researcher, writer, editor and manager since 2010. It can be achieved bobsillick@gmail.com.