5 facts about Americans and YouTube

YouTube is the most frequently used online platforms that we asked in the United States. The video -based platform serves as a forum for entertainers, commentators, companies and others and Americans in various ways, from the issuance of news to learning new skills.

The platform was the 20th anniversary in February. To mark this opportunity, you will find five important findings about YouTube from our research here:

Use more US -growing Youtube than any other online platform that we asked for. From 2024, 85% of adults state that they will ever use YouTube. This exceeds the proportion that says that you ever use Facebook (70%), Instagram (50%) and other social media website.

With regard to age groups, majorities of adults use YouTube. More than nine out of ten adults under the age of 50 indicate the website, as well as 86% of adults between the ages of 50 and 64. Even among adults from the age of 65, the generally less often than younger people use different online platforms 65% the video sharing platform. Only another online platform that we asked for, Facebook, is used by a majority of adults aged 65 and over (59% do this).

An overwhelming majority of us teenagers also use YouTube. Nine of ten years at the age of 13 to 17 say that they ever use YouTube, although this has decreased slightly of 95% in 2022. Most teenagers go on YouTube every day (73%). This includes 15% that say that they use the platform almost constantly.

Around a third of us adults to regularly get news from YouTube. The proportion of Americans received on YouTube messages has increased from 23% in 2020 to 32% in 2024 in recent years.

In 2020, news consumers regularly received news from Facebook (36%) as a YouTube (23%). From 2024, however, US -growing will probably receive news from YouTube (32%) as from Facebook (33%).

And news consumption differs from gender. News consumers on YouTube are more men than women (57% compared to 42%).

Around a quarter of the YouTube users of adults in the USA (24%) state to regularly receive messages from news influencers on every social media website. A recently carried out analysis of the PEW Research Center of news influences showed that 44% of the sample in our sample is on YouTube, although most of the news influencers on YouTube are also present on several other websites.

Among these YouTube messages -Influencers are 68% men, while 28% are women. And a slightly larger proportion expressly expresses a right -wing political orientation (28%) than a left -wing (21%). Another 46% do not express clear political orientation.

The vast majority of news influences on YouTube (88%) did not work in the news industry. However, most still find ways to generate income from their work: 80% of YouTube messages -Influencer monetize their content in any way, be it through subscriptions, donations or goods.