5 tips with which your customers can sleep better with Sheila Long O'Mara

It is again the time of the year that the ramp to change our clocks an hour forward for the time of daylight.

I love spring, but the jump forward in time is always the more difficult changes in the two times. For the dog, not as much as I think he has remained stable in the time we are supposed to return. Who knows? It could work in my favor.

In both cases, sleep is in the foreground this week when we march towards the change, and a recent Galup survey shows us that the Americans do not get enough sleep. According to the survey, 57% of the Americans state that they do not get enough sleep and that only 26% manage the recommended eight hours a night.

More women than men say that they don't get enough eye, and they also report on higher stress levels.

For sleep dealers, these findings offer a unique opportunity to satisfy the needs of consumers by promoting products and services that improve sleep quality. A few thoughts must be taken into account here if you welcome a customer with sleeping decisions in your business.

Understand the sleep stress connection: The Gallup survey shows a correlation between insufficient sleep and increased stress. People who have the feeling that they need more sleep experience more stress more often. This relationship suggests that improving sleep quality could be a key strategy for reducing stress.

Mattress dealers can play a crucial role by informing consumers about how high -quality sleep products can weaken stress and improve general well -being.

Leader solutions for women under 50: According to the survey, women under the age of 50 are disproportionately affected by sleep deprivation and stress. Retailers can convene this demography by offering products that meet for their specific requirements.

For example, mattresses with advanced temperature regulation can relieve the discomfort from night sweat ships in connection with hormonal changes. In addition, adjustable beds can offer customizable support that approach different sleeping positions and reduce physical complaints.

Remember that consumers postpone the purchase of a new mattress until their current one no longer helps them to sleep. Consumers have not been on the market for eight, ten, even more years, and some of these technologies are brand new for them. Take your time to clarify what the new products can deliver.

Use technology and innovation: The inclusion of technology in product lines can address technically experienced consumers who are looking for innovative sleep solutions. Intelligent mattresses that are equipped with sleeping functions can give users insight into their sleep patterns so that they can make adjustments for an improved break. The offer of products that are compatible with Smart -Home systems, such as B. adjustable bases that can be controlled via smartphone apps can also improve the sleep experience.

These are also all new technologies that were not the mainstream about a decade ago on the market.

Create a stress -free shopping experience: Recognize that the purchasing process itself can be a source of stress and endeavors to create a seamless and supportive shopping environment. This can include risk -free test times and financing options in order to alleviate financial concerns.

Well -trained employees who can make personalized recommendations based on individual sleep requirements can further improve the customer experience.

Build market strategies with consumer knowledge: The results of the Gallup sleep survey underline a growing concern of public health that retailers are uniquely positioned to remedy them. Through the offer of tailor -made products, educational resources and a supportive shopping environment, retailers can meet the developing needs of consumers. By accepting a proactive approach, the business results can be improved, but also positively contribute to the good of the community.

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