7 tips for non -profit organizations to build confidence with Major donor

Due to a long and rich tradition of generosity, the Americans have built up a non -profit sector

This enriches life, communities and society. Nevertheless, only every fifth American has a lot of confidence in the ability of charity organizations to use donations effectively, according to the donor report by the Better Business Bureau.

The report found that non -profit organizations are more trusting than institutions such as organized religion, banks, companies, media and government. The fact that only 19% of the non -profit organizations surveyed, to use donations with carefully, trust is very trusted that the sector still has a lot to do to build trust.

Last year, more than half of the Americans surveyed reported that they gave less charity organizations due to concerns about the economy, a survey by Wells Fargo/Ipsos. Most Americans are still motivated to donate, but want to be more strategy in how they give. Here, non -profit organizations that take measures to build trust have an advantage.

Important gifts from people defined as donations of five to seven numbers often make more than 90% of the income that will receive non -profit organizations from individual supporters. People who make big contributions do not write so big out of a mood. You have to trust that the non -profit organization will use your money carefully and effectively.

Non -profit organizations must therefore be smart to build trust with non -profit non -profit investors. As soon as your organization has identified important investment prospects, the next stage includes earning and deepening you trust. This can take up to 30 or more from one or two conversations, depending on the donor and the promise of value of your organization. Some tips for building up are:

1. Ask for advice: There are only a few better ways to show the supporters for supporters – and build confidence in their future investments – as to ask for advice on the confidential future initiatives of the organization. This includes the search for your front-end advice in the development or update of the organization's business plan. Very few people are asked to give feedback on a confidential document in the early stages. Usually you are asked to finance an idea that is already baked. If you try to sell a finished product donor, send the message that it is only ATMs. However, if you ask for advice and feedback early, you will become stakeholders as a result.
2. Meet personal prospects: Organizations that are successful in the collection of fundraisers hold high -quality, personal meetings with current and potential supporters. When it comes to proposing non -profit investments, they always meet personally. If you cannot say that the potential customer enjoys an e -mail, use it as little as possible. A zoom meeting or a phone call is fine for follow-up meetings, but not dependent on you. Influential people are busy, so they act.
3. Invite you to a visit: Main prospects may want to see more than plans and cash flow projections. When you visit and see your daily operations first -hand, demonstrate your promise of value in real time. When it comes to building trust, showing is more powerful than told.
4. Host events: The most effective events are designed for the beginning of the fundraising discussion, not as one-off questions. Instead of asking the donors, digging deeply and making a stretch gift, change the script. You could say: “If you have been moved by what you heard, we would be honored if you make an investment. After this event we will follow each of you to get your feedback on our goals and strategies. This is a serious problem to solve, but we can do it with your advice and participation. “
5. Arrange individual meetings with the CEO and CEO: Relationships are based on personal connections. These conversations may be almost about personal affairs. Often the most demanding prospects want to get to know the character of the managers of an organization first. Smart judges of the performance often concentrate on who is before. If a prospect asks questions about the character and background, this is a good sign.
6. Ask for feedback on the dashboard: An executive dashboard is a one -sided snapshot for the performance of a company, a visualization of goals and important performance indicators for the effects and growth. It can include measures for range and quality that generated income and other indicators for financial health. A dashboard can be a powerful donation tool that shows investors how their financing is used to achieve effects.
7. Profits share anecdotes: Business plans and dashboards are critical tools that are very convincing for the most demanding audience, but everyone likes a good story to bring all data into a human context. Most non -profit organizations need little help with this tactics. Inspirational stories are usually part of their DNA.

If it is time to ask for support, remember that language is important. If someone says, “I don't like to ask people for money”, it is probably because this sentence causes stereotypes of Panhandling or intrusive sellers. Instead, frame questions instead to emphasize the positive, e.g. B. Do you like to invest in partnerships that lead to profound social progress? “

The word “proposal” embodies this positive spirit. Always ask questions to find out about the goals of your prospect. Then share how your organization can help you express your wish to make the world a better place.

Written by Donald Summers, Ed.M.
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