8 must-have marketing funnel part 2: The secrets for massive pizzeria profits (with free download)

From Matt Plapp

I wrote about them First four Of the eight must-have marketing funnel two weeks ago. Last week I dug deep into the fifth funnel, gastronomy. Today we will tackle six to eight funnels.

But before I go on, I would like to give my promise from the article two weeks ago: a free template to convert every Facebook comment with our competition comment -Commentary -growth tool into customer data.

First you have to register for a many chat account to do this. You can do that by a visit www.mattplapp.live/Manychat. Manychat is software that helps you make magical marketing things on Facebook and Instagram. We have been using it for our Dryver Acquisition program since 2017.

As soon as your account is addicted to your Facebook page, install the template for our growth tool for the competitive comment. When you visit http://www.mattplapp.live/ManychatYou can download the template that my team created to create a customer database from your Facebook comments.

This manychate tool will be particularly useful in connection with my article next week, the title “The 5 Must-Have March Madness Marketing campaigns for your pizzeria” for the time being.

Review of the 8 must-have marketing funnel again

To update your memory, all eight funnels are here:

1. New customer funnel
2. More often customer funnel
3. Lost customer funnel
4. Birthday board
5. Catering and event funnel
6. Loyalty funnel
7. Special interest
8. Charity

While all eight are these must-havees, you can make the second four (5-8 of the Tier 2 funnels) a massive win for your pizzeria. The catering, loyalty, special event and charity funnel should have a lot of affecting their weekly sales.

Tier 2: Advanced funnel for scaling and profit growth

As soon as your core funnel is executed, it is time to improve. Let's take a look at this animal 2 funnel.

5. The catering & event funnel (sale of big ticket)

These were dealt with in detail in the article of the past week. (See link above.)

6. The loyalty funnel (not just a punch card)

Loyalty programs are not just about points. You are up Habitual. Your loyalty funnel should:

• Reward repeated visits and expenses
• Use graded incentives (get customers to reach the next stage)
• Add automated commitment (so do not forget customers)

Goal: Hold down customers without devaluing their brand.

7. The Special Interest funnel (hyper -specific marketing)

Your customers are not all the same – some are beer lovers, some love wine, some are families and some college students. Segient!

• Identify niche groups (beer drinkers, wine club members, sports fans)
• Send targeted offers based on interests
• Create exclusive events for these groups

Goal: Talk to the right customers directly at the right time.

8. The charity organization and the community funnel (good for economy and branding)

Would you like to put on new customers and build loyalty? Support what is important to you. An charity/community funnel includes:

• Donation campaigns and donation programs
• School and sports team partnerships
• Cause -based marketing campaigns

Goal: Use the Community's goodwill to attract new, committed customers.

OWIn your marketing you have your future

What is the difference between flourishing and fighting restaurants? Systems. These funnel are the “systems” that you must have to build the ultimate restaurant marketing plan.