Aloy actor Ashly Burch shares concerns after the horizon Ai Leck

At the beginning of March 2025, Sony caught a significant flick when a leaked video showed that it was experimented with an AI version of Aloy from horizonApparently as a potential interactive tool for players. In a video that was not intended for public consumption, a version of Aloy with a voice generated with AI contained that answered questions from a demonstrator in a very stilted way. Now Aloy's language actor has spoken about this creation and expressed great concern about the future of language acts as a whole.

As confirmed by Burch, this version of Aloy is not expressed by her, and it was apparently not aware of the tech demo until it appeared online. After this leak, guerrilla games actually turned to them to tell them that the demo did not reflect anything that was active in development. “The studio also confirmed that no performance was used for the demo, including its facial or language data.

Rather, Aloy was simply used as a generic example of what a AI character could deliver to players and served as a hollow cover with which they can interact. Regardless of this calming and regardless of the fact that the AI ​​was not so convincing that it was laughed widely, Burch has said great concerns about what it could mean for the future of voice output.

“I'm worried. And no worries about guerrilla specifically or or or horizonOr even my performance or my career. I am concerned about this art form, the game performance as art of, ”said Burch about Tiktok.

Read: Sag-Aftra says that the proposed VA contract still has “alarming gaps”

As Burch emphasized, the leaked AI video has occurred for the global game industry at a turbulent time, especially when union language actors are currently in the strike, especially about concerns about AI exploitation. Many fear that their services are taken, manipulated and then used in the long run. Many companies supposedly try to own and maintain the rights to the services of their voice actors for the future.

“We are currently strike. Sag-Aftra is currently on strike for AI because of this technology and we know that game companies want to use them, ”said Burch. “We ask for protection.”

“I feel worried, not because the technology exists, also because game companies want to use it. I only imagine a video that comes out in which the performance of someone is connected to someone who has a voice, face or movement and the possibility that this person would lose this fight.”

As mentioned by Burch, Sag-Aftra is currently fighting for this change and especially for voice actors how and where her voice is used. In view of the exploitation, such as voice work – as in a AI form in which characters can be made to say or do things that do not reflect the views or decisions of their actor – these protective measures are essential. This is not worth mentioning how a familiar voice can be exploited.

In her Tikkok, Burch Studios asked to better protect her actors from this future and to think more carefully about the use of AI in games and technology. If we turn to an uncertain future in which AI is increasingly being used to arouse people and undermine the truth, this call feels more urgent than ever before.