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Amazon Prime Video introduces ads and offers advertising -free for additional costs

Amazon Prime Videos recently experienced a change in your streaming experience: the introduction of ads. While many streaming services have accepted advertising supply levels, Amazon's approach includes adding advertising spots to the existing standard Prime video level and offering an advertisement option for an additional monthly fee. This shift has asked many subscribers how to control this new landscape.

How to hand in the ads

For spectators who are looking for an ad experience, updating your Amazon Prime account is the solution. The process is relatively simple:

  1. Visit the Amazon Prime Video website and click on your profile symbol in the upper right corner.
  2. Select “Account and Settings”.
  3. Click the “Go Ad-Free” button.
  4. Confirm the payment and invoice information and then click on “Start subscription”.

The cost of freedom of advertisements

The ad version of Prime Video has a bonus of $ 2.99 per month in addition to the regular Amazon Prime subscription. Amazon Prime, which contains Prime video, costs $ 14.99 or $ 139 per year. In addition to Prime Video, Amazon Prime offers various advantages such as free shipping, Amazon Fresh Grocery deliveries, Amazon music, unlimited Amazon photo storage, Prime Gaming and Prime Reading.

Not quite ad-free

There are also some advertisements with the advertising upgrade. Live sports events such as Thursday evening football Will still contain advertising interruptions. This is a common practice under streaming services that offer live sports content.

What you win and lose

Subscribers who decide not only to upgrade to the freedom of advertising will not only encounter commercials, but will also lose access to Dolby Vision and Dolby Atmos. This means that you will miss the HDR mapping of frame-by-frame and the Immersive 3D audio. However, all Prime video subscribers, regardless of their level, have access to 4K and standard -hdr10 streaming and the option of downloading videos for the offline display.

A strategy shift

Previously, Prime video was largely ad-free with a few exceptions. This latest change brings Amazon in accordance with other important streaming platforms such as Max, Netflix and Disney+, which have introduced all ad supported levels to increase sales. Wall Street's advance after profitability in the streaming sector drove this trend and made ad asshained options a common strategy. Interestingly, Apple TV+ remains the only important streaming service without an ad assed level, although many expect a similar step from Apple in the future.

Purchased and rented content remains ad-free

A piece of good news for spectators: films and television programs that are bought or rented in Prime video remain ad-free, even for those who decide not to improve the ad-free Prime video level. This ensures that spectators who invest in the possession or rents of content are not interrupted by commercials.

The end result

The introduction of ads by Amazon into the Prime video reflects the developing landscape of the streaming industry. While some spectators may be disappointed with the change, the option of paying for an advertising experience offers a choice. The decision is ultimately based on every subscriber and burdens the costs for the upgrade against the desire for uninterrupted viewing and improved audio and video quality.


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