As Mr. Beast actually won the Sidemen Charity Match without scoring a goal

A short question: Who was the biggest winner of the Sidemen Charity Match? Ishow speed because he achieved a punishment? XQC because he saved you? Or the charity organization because it generated 6 million US dollars for charitable purposes? The answer is actually not. The widest smile was on the face of a 26-year-old American named Jamie Donaldson.

You know him as Mr. Beast.

Yes, his Weak shot was saved by XQC, but he had reason to smile. Donaldson's chocolate brand Feastables sponsored the tournament. Each YouTube all-star player jersey contained the name 'Feastables' in the middle. If this appears a surprising choice for a product launch, the data from Wembley tells a completely opposite story. Mr. Beast might have only hit the Bullseye with sponsorship.

The charity organization Sidemen is more than just entertainment

Sidemen, a YouTube collective, the KSI, miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123 and W2S. The official sidemen channel itself offers over 22 million subscribers. In addition, the individual subscribers are an ensemble of the largest stars from YouTube. The charity match has transformed into an extravagance that regularly sets records and breaks.

This year's edition was actually no different.

• Over 8m people voted from all over the world to watch the live stream.
• 2,758.151 simultaneous spectators have adjusted to see the match. The total number of the clock rose to the stunning 6,620,772.
• The tickets were sold out in barely three hours and moved a fully packed 90,000 amount to Wembley, the largest stadium in Britain.

But the number tells only half of the story – one that can be told and retired in concrete words. But more than that, Sidemen has become a cultural phenomenon, and the market leaders have also fascinated. For example, Revolut, a British Fin-Tech platform, has worked together with Sidemen to land your product among the millennials and gen z. The result was 100,000 app installations in three months of the highest in Revolut's story.

“YouTube is more than just a video platform. It combines social discovery and deep relationships with the creator subjects and creates a space that is unsurpassed for commitment and attention” wrote Jordan Schwarzenberger, co -founder of Arcade, the Talent Management Company behind the Sidemen. This is exactly what Donaldson, also known as Mr. Beast, used this. Thanks to his familiarity with the video sharing platform and the audience, Donaldson knew that this was the best opportunity to start his brand outside the USA.

Why Mr. Beast decided to sponsor the YouTube All Stars

Feastables sponsored the match to announce its arrival on the other side of the Atlantic. Festings are a chocolate brand founded by Donaldson in 2022 for the uninitiated. Three years later, Donaldson earns more money with the brand than from YouTube. That says something when your followers (372 m) are more than the country's population (345 m). Funny fact: Mr. Beast's YouTube subscribers are only put in the shade by India & China.

In the past year, Feastables achieved sales of $ 251 million and a profit of over 20 million $ over, according to a report on Bloomberg. His YouTube channel and Amazon Prime Reality Show 'Beast Games' achieved a turnover of 246 million US dollars in a comparable manner. Interestingly, Donaldson expects this trend to continue. To put it clearly, the 26-year-old relies strongly on his investment in the cash chocolate. In a reference to investors, Donaldson hoped that the sales of FeaTable will be expected this year Reach $ 520 million.

Donaldson clearly expects the hard work in Great Britain to get sales very quickly. And by joining the Sidemen Charity Match, he stipulated three destinations at once:

• Without additional efforts, Donaldson achieved a 90,000 live audience and the millions that were suddenly observed on live stream.
• By having the opportunity to meet Donaldson personally to a happy customer, feastable creates a massive addiction to social media.
• Since Youtubers took part from completely different fan and audience demographies, Feastables was able to find a foundation among a diverse audience.

Donaldson was not alone. Footasylum worked with sidemen for the same reason. In fact, the clothing's partnership proves the clothing brand the power of events conducted by Creator in the design of consumer behavior. Your fan base is diverse, lively, active and committed – you don't just see the videos or the game. You live it. The experienced marketer he is, Donaldson was very aware of the potential of this partnership. And as the numbers show, his gambling paid off.