Australia’s Poultry Market: Upward Consumption Trend Expected to Continue with Market Volume Reaching 1.4M tons and Market Value of $3.4B by 2035 – News and Statistics

Mar 18, 2025

IndexBox has just published a new report: Australia – Poultry – Market Analysis, Forecast, Size, Trends and Insights.

The poultry market in Australia is expected to experience steady growth over the next decade, fueled by rising demand. Market performance is projected to slow down with a CAGR of +0.6% in volume and +2.1% in value from 2024 to 2035. By the end of 2035, the market volume is expected to reach 1.4M tons, while the market value is anticipated to hit $3.4B.

Market Forecast

Driven by increasing demand for poultry in Australia, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +0.6% for the period from 2024 to 2035, which is projected to bring the market volume to 1.4M tons by the end of 2035.

In value terms, the market is forecast to increase with an anticipated CAGR of +2.1% for the period from 2024 to 2035, which is projected to bring the market value to $3.4B (in nominal wholesale prices) by the end of 2035.

Consumption

Australia’s Consumption of Poultry

In 2024, consumption of poultry in Australia amounted to 1.3M tons, remaining constant against the previous year. The total consumption volume increased at an average annual rate of +2.0% over the period from 2013 to 2024; the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. The most prominent rate of growth was recorded in 2016 when the consumption volume increased by 6.5%. Poultry consumption peaked at 1.3M tons in 2022; afterwards, it flattened through to 2024.

The revenue of the poultry market in Australia rose to $2.7B in 2024, with an increase of 4.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). Overall, the total consumption indicated a temperate increase from 2013 to 2024: its value increased at an average annual rate of +2.9% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -0.2% against 2022 indices. As a result, consumption attained the peak level of $2.7B; afterwards, it flattened through to 2024.

Consumption By Type

Chicken meat (1.3M tons) constituted the product with the largest volume of consumption, comprising approx. 98% of total volume. It was followed by duck and goose meat (16K tons), with a 1.2% share of total consumption.

From 2013 to 2024, the average annual rate of growth in terms of the volume of chicken meat consumption totaled +2.1%. With regard to the other consumed products, the following average annual rates of growth were recorded: duck and goose meat (+0.6% per year) and turkey meat (-2.8% per year).

In value terms, chicken meat ($2.6B) led the market, alone. The second position in the ranking was taken by duck and goose meat ($54M).

From 2013 to 2024, the average annual growth rate of the value of chicken meat market totaled +3.1%. With regard to the other consumed products, the following average annual rates of growth were recorded: duck and goose meat (+1.3% per year) and turkey meat (-1.2% per year).

Production

Australia’s Production of Poultry

In 2024, approx. 1.4M tons of poultry were produced in Australia; approximately reflecting the previous year’s figure. The total output volume increased at an average annual rate of +2.0% from 2013 to 2024; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. The most prominent rate of growth was recorded in 2016 with an increase of 6.6% against the previous year. Over the period under review, production reached the peak volume at 1.4M tons in 2022; afterwards, it flattened through to 2024. Poultry output in Australia indicated a tangible increase, which was largely conditioned by temperate growth of the producing animals number and a relatively flat trend pattern in yield figures.

In value terms, poultry production reduced to $2.1B in 2024 estimated in export price. In general, the total production indicated a noticeable increase from 2013 to 2024: its value increased at an average annual rate of +3.9% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, production increased by +28.4% against 2019 indices. The growth pace was the most rapid in 2020 when the production volume increased by 22%. Over the period under review, production hit record highs at $2.4B in 2023, and then contracted in the following year.

Production By Type

Chicken meat (1.3M tons) constituted the product with the largest volume of production, accounting for 98% of total volume. It was followed by duck and goose meat (16K tons), with a 1.1% share of total production.

From 2013 to 2024, the average annual growth rate of the volume of chicken meat production amounted to +2.1%. With regard to the other produced products, the following average annual rates of growth were recorded: duck and goose meat (+0.6% per year) and turkey meat (-3.1% per year).

In value terms, chicken meat ($2.1B) led the market, alone. The second position in the ranking was taken by duck and goose meat ($55M).

From 2013 to 2024, the average annual growth rate of the value of chicken meat production totaled +4.4%. With regard to the other produced products, the following average annual rates of growth were recorded: duck and goose meat (+1.7% per year) and turkey meat (-0.5% per year).

Yield

In 2024, the average poultry yield in Australia stood at 2 kg per head, almost unchanged from 2023. Over the period under review, the yield recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2022 when the yield increased by 2.3% against the previous year. As a result, the yield attained the peak level of 2 kg per head; afterwards, it flattened through to 2024.

Producing Animals

In 2024, the number of animals slaughtered for poultry production in Australia reached 705M heads, stabilizing at the previous year’s figure. This number increased at an average annual rate of +1.7% over the period from 2013 to 2024; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2016 with an increase of 5.4% against the previous year. Over the period under review, this number attained the maximum level at 711M heads in 2022; however, from 2023 to 2024, producing animals failed to regain momentum.

Imports

Australia’s Imports of Poultry

In 2024, purchases abroad of poultry increased by 15% to 252 tons, rising for the second consecutive year after four years of decline. In general, imports, however, continue to indicate a deep setback. The most prominent rate of growth was recorded in 2018 when imports increased by 2,392% against the previous year. As a result, imports attained the peak of 2.4K tons. From 2019 to 2024, the growth of imports failed to regain momentum.

In value terms, poultry imports declined remarkably to $687K in 2024. Overall, imports, however, recorded a abrupt descent. The growth pace was the most rapid in 2018 with an increase of 1,675% against the previous year. As a result, imports reached the peak of $7.2M. From 2019 to 2024, the growth of imports remained at a somewhat lower figure.

Imports By Country

The United States (111 tons), New Zealand (103 tons) and Singapore (23 tons) were the main suppliers of poultry imports to Australia, together accounting for 95% of total imports.

From 2013 to 2024, the biggest increases were recorded for Singapore (with a CAGR of +59.9%), while purchases for the other leaders experienced mixed trend patterns.

In value terms, New Zealand ($256K), France ($166K) and the United States ($125K) were the largest poultry suppliers to Australia, with a combined 79% share of total imports. Singapore and the UK lagged somewhat behind, together comprising a further 20%.

In terms of the main suppliers, Singapore, with a CAGR of +50.4%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Imports By Type

In 2024, chicken meat (228 tons) was the main type of poultry supplied to Australia, with a 91% share of total imports. Moreover, chicken meat exceeded the figures recorded for the second-largest type, turkey meat (19 tons), more than tenfold.

From 2013 to 2024, the average annual rate of growth in terms of the volume of chicken meat imports amounted to -4.7%. With regard to the other supplied products, the following average annual rates of growth were recorded: turkey meat (-5.3% per year) and duck and goose meat (-18.4% per year).

In value terms, chicken meat ($428K) constituted the largest type of poultry supplied to Australia, comprising 62% of total imports. The second position in the ranking was taken by duck and goose meat ($166K), with a 24% share of total imports.

From 2013 to 2024, the average annual growth rate of the value of chicken meat imports stood at -6.7%. With regard to the other supplied products, the following average annual rates of growth were recorded: duck and goose meat (-4.0% per year) and turkey meat (-2.8% per year).

Import Prices By Type

The average poultry import price stood at $2,733 per ton in 2024, falling by -28.3% against the previous year. Over the period under review, the import price showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when the average import price increased by 61% against the previous year. Over the period under review, average import prices hit record highs at $4,557 per ton in 2022; however, from 2023 to 2024, import prices remained at a lower figure.

Prices varied noticeably by the product type; the product with the highest price was duck and goose meat ($39,014 per ton), while the price for chicken meat ($1,880 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by duck and goose meat (+17.6%), while the prices for the other products experienced mixed trend patterns.

Import Prices By Country

The average poultry import price stood at $2,733 per ton in 2024, waning by -28.3% against the previous year. In general, the import price saw a relatively flat trend pattern. The growth pace was the most rapid in 2017 when the average import price increased by 61% against the previous year. The import price peaked at $4,557 per ton in 2022; however, from 2023 to 2024, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2024, amid the top importers, the country with the highest price was France ($39,014 per ton), while the price for the United States ($1,121 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by the UK (+6.9%), while the prices for the other major suppliers experienced mixed trend patterns.

Exports

Australia’s Exports of Poultry

In 2024, overseas shipments of poultry decreased by -1.6% to 47K tons, falling for the second year in a row after two years of growth. Overall, total exports indicated a tangible expansion from 2013 to 2024: its volume increased at an average annual rate of +2.9% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, exports decreased by -7.3% against 2022 indices. The pace of growth was the most pronounced in 2021 when exports increased by 36% against the previous year. Over the period under review, the exports reached the maximum at 51K tons in 2022; however, from 2023 to 2024, the exports stood at a somewhat lower figure.

In value terms, poultry exports declined sharply to $74M in 2024. In general, exports, however, showed a strong expansion. The most prominent rate of growth was recorded in 2017 when exports increased by 25%. Over the period under review, the exports hit record highs at $89M in 2023, and then reduced notably in the following year.

Exports By Country

Papua New Guinea (22K tons) was the main destination for poultry exports from Australia, accounting for a 46% share of total exports. Moreover, poultry exports to Papua New Guinea exceeded the volume sent to the second major destination, the Philippines (6.8K tons), threefold. Vanuatu (3.9K tons) ranked third in terms of total exports with an 8.1% share.

From 2013 to 2024, the average annual growth rate of volume to Papua New Guinea totaled +4.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: the Philippines (+0.6% per year) and Vanuatu (+12.2% per year).

In value terms, Papua New Guinea ($32M) remains the key foreign market for poultry exports from Australia, comprising 44% of total exports. The second position in the ranking was held by the Philippines ($8.8M), with a 12% share of total exports. It was followed by Vanuatu, with an 11% share.

From 2013 to 2024, the average annual rate of growth in terms of value to Papua New Guinea totaled +6.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: the Philippines (+6.2% per year) and Vanuatu (+14.9% per year).

Exports By Type

Chicken meat (47K tons) was the largest type of poultry exported from Australia, with a 98% share of total exports. It was followed by turkey meat (551 tons), with a 1.2% share of total exports.

From 2013 to 2024, the average annual growth rate of the volume of chicken meat exports totaled +3.2%. With regard to the other exported products, the following average annual rates of growth were recorded: turkey meat (-9.4% per year) and duck and goose meat (+3.6% per year).

In value terms, chicken meat ($72M) remains the largest type of poultry exported from Australia, comprising 98% of total exports. The second position in the ranking was held by turkey meat ($840K), with a 1.1% share of total exports.

From 2013 to 2024, the average annual growth rate of the value of chicken meat exports stood at +5.5%. With regard to the other exported products, the following average annual rates of growth were recorded: turkey meat (-6.9% per year) and duck and goose meat (+5.8% per year).

Export Prices By Type

In 2024, the average poultry export price amounted to $1,557 per ton, waning by -15.8% against the previous year. Over the period from 2013 to 2024, it increased at an average annual rate of +2.2%. The pace of growth was the most pronounced in 2020 when the average export price increased by 27%. The export price peaked at $1,848 per ton in 2023, and then declined rapidly in the following year.

There were significant differences in the average prices for the major types of exported product. In 2024, the product with the highest price was duck and goose meat ($3,668 per ton), while the average price for exports of turkey meat ($1,525 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was recorded for the following types: turkey meat (+2.7%), while the prices for the other products experienced more modest paces of growth.

Export Prices By Country

In 2024, the average poultry export price amounted to $1,557 per ton, shrinking by -15.8% against the previous year. Over the last eleven-year period, it increased at an average annual rate of +2.2%. The most prominent rate of growth was recorded in 2020 an increase of 27%. Over the period under review, the average export prices attained the peak figure at $1,848 per ton in 2023, and then dropped notably in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Hong Kong SAR ($2,603 per ton), while the average price for exports to South Korea ($947 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was recorded for supplies to Hong Kong SAR (+6.7%), while the prices for the other major destinations experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform