Black Cherry is the biggest beauty trend this winter

Winter can conjure up many pictures and moods, such as cozy fire and blankets, sums of aprés ski or even a humbug posture. But as a rule, Black Cherry is not a picture in which the season causes.

But this time Black Cherry is everywhere, at least in the beauty world. First, Glossier A started Black cherry collection In January, Balmain was followed by Burgundy -colored accessories, Fenty's Black Cherry lip oil and a black Cherry Hair tool in a limited edition of Shark Beauty. The lush, almost red wine is a chic addition to the occasional winter brother and certainly to increase even the most relaxing and cozy outfits.

For Glossier, according to Kleo Mack, Chief Marketing Officer from Glossier, it was to attack a “versatile day to night” for a “versatile day to night”.

As the first color collection of the brand in its 11-year history, the team wanted the “permanent charm, timeless attraction and developing beauty of black cherries … and every product in the collection has a slightly different shadow that represents a clear stage in a black Kirscheise of youthful difficulty to deep, nuanced wealth,” said Mack.

The popularity of the trend was immediately noticeable. The collection drove with double -digit new customer acquisitions for Glossier, with the collection of the company's forecast by over 50%. In addition, the cherry -shaped castle in limited edition was sold out in just four hours.

Natalie Dresher, a MASKING TOMPLE based in New York City, said the easiest way to take the appearance is to use a make-up item that you would normally do in a cherry color. She suggested the “rosy red” lip and cheek stain from Mcobeauty As an affordable option (at $ 8.99), which offers a cherry red color as a multi-purpose product. The attempt to correspond to your lips and cheeks (as with the McObeauty cheek and the lip stain) makes the look of monochroma and less overwhelming than a total splash of color in an area of ​​face, she said.

“Dark cherry works on all skin tones [and] Due to its cooler properties, it makes the teeth look brighter and the tinctions of all more lively, ”she added.

The Black Cherry Look is not limited to make -up alone, can also extend to hair. Balmain Hair started a limited edition Pince à chveux imperial velvet burgundy Luxury hair accessories and Muse d'Amour styling set At the end of January. The accessories comprises two claw claws with different sizes and a mini tensioning brush. A cherry red is an option for the extra dying. However, be warned that there are often necessary for those with darker hair, since the permanent color alone may not always raise enough to create a real, lively burgundy, said Glennda Rommelaere, international trainer for Balmain-Hair. However, this also means more maintenance to prevent measurement and maintain the depth.

“Burgundy is often associated with luxury, power and sophistication,” said Rommelaere. “In addition, recent beauty trends emphasize hair colors that maintain a chic, portable elegance. … Brands are leaning into brave, luxurious colors, and we see more variations from Burgundy – from deep wine to lighter cherries – hair color and beauty lines. “