From OOH Billboard Camapign to the viral TIKTOK trend

Inspired by real data from the naked South Africans, the campaign began with over 150 unique advertising boards across South Africa, each lifting a time and bought a naked insurance from his smartphone.

In addition, the brand has released an extensive series of personalized video and digital ads with common South African names and assignable situations – whether playing a Padel, the dentist, Sunanning or participating in a rugby match.

People loved to discover their names or names of friends and family when they drove through their social leaves or a meeting.

A life on Tiktok

“We knew that we were really on something when people started to mark their friends in our Facebook ads.

“Most people scroll over advertisements as soon as possible, but this campaign not only caused people to pay attention, but also to mark their friends in the comments,” says Ernest North, co -founder of Naked

A few months after the start of the campaign, it took up its own life on Tiktok.

“A trend began with Tikkok, where hundreds of users started to publish videos and asked naked to show their names on advertising boards,” says North.

“Within a few days, hundreds of user -generated videos of our advertising boards were published, which we were completely unused.

Name inquiries for advertising boards

The two best videos achieved 3.8 million and 3.2 million organic views. The entire campaign views met almost 20 million without advertising expenses, while around 30,000 new followers found the naked TIKTOK page this week.

North says that the comments of her Tikok posts are flooded with tens of thousands of inquiries from people who wanted to see their names on our advertising boards.

He explains that it was not realistic to build thousands of new advertising boards overnight to satisfy these inquiries that the bare creative team did the next best.

With the help of the Run Jump Fly agency, you have designed Editible Billboard templates that enabled them to generate hyper-realistic video advertising boards with the names of TikTok commentators.

Naked published 60 videos with the 600 most sought -after names in just one week – each on funny, current songs such as My name is From Eminem, Say my name Through Destiny's child and This is not my name Through the Ting -ings.

A clear, repeatable idea

Nord, she says that this campaign works because it is reliable and personal without trying too much.

“During the entire campaign, we continue to stick to a clear, repeatable idea that the campaign immediately shows.

“And instead of explicitly asking for participation, we want to trigger conversations – so people want to be part of it.”

“We knew that we were really on something when people started to mark their friends in our Facebook ads.

“Most people scroll past advertisements as soon as possible, but this campaign not only caused people to draw attention, but also to mark their friends in the comments,” says North.