Gen z Bucks video trend, sticks to audio podcasts and Spotify Supremacy

A recently carried out survey of transistor reveals that 76% of Gen z Podcast enthusiasts only prefer audio formatsDoubts about the increasing pressure of the industry towards Video Podcasting. Insights were obtained from reactions of over 100 gen z listener, the shifts of their platform selection and consumption habits.

Platform settings:

Spotify remains the go-to-appwith 56% call it their preferred platformMark an increase of 47% in 2021. The use of YouTube has doubled There are currently 21%over the years, although it still looks back behind Spotify. In the meantime, Apple Podcasts has a steady declineWith only 10%, compared to 16% four years ago.

Audioominance:

Despite the video room, Only 6% prioritize video podcastswhile 18% change between the two formats. Interesting, The YouTube audience tend more to the video52% say that they look at podcasts for some or all the time.

Hearing behavior:

A majority –59% – enter into home via smartphones or tablets. Others listen to (12%), walk or cycle (10%) or drive (9%). Surprisingly, only 3% podcasts consume on television and call for faith in Connected TV's podcast.

Genre favorites:

Unexpectedly, Fiction and horror podcasts vibrate sharplywith titles like Welcome to the night source And The Magnus archive often cited. Popular shows such as The Joe Rogan experience And The daily also outstanding.

Key names:

Joe Rogan leads the recognitionFollowed by Alex Cooper and Theo von.

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