Goats increases the traction in the United States, strengthened by trend product offers from Thomas Foods International

Goat delivers important claims that drive purchase decisions among us consumers

Swedesboro, New Jersey – One of the most consumed proteins in the world and the goat is gaining traction on the US market. Goat from Australia – the main supplier of goat meat in the USA – has a high protein, fat and cholesterol, free reach, halal – and has no additional hormones or antibiotics – key claims from a growing number of Americans. Thomas Foods International (TFI), USA, leader on the goat meat market, will highlight its growing portfolio of goat products, including brand new options in Orlando from March 24th to 26th in Orlando. The expanding availability of the protein from TFI, a trustworthy supplier from proteins to US individual trade and food service, promotes the desirability of the goat as a culinary option at home and outside of home.

“We see a significant increase in goat meat sales,” says Danielle Marta, Vice President for Marketing and Innovation at TFI. “One of our best-selling items are bone-in-go-cubes, perfect for traditional applications such as stews and curries.” Thomas Farms Bone-in-Zieken cubes are available in 2 LB. Bags and 15 lb. Boxing and can be found in selected retailers and club shops across the country as well as in food service distributors and restaurant suppliers. TFI becomes his latest goat innovation-fresh, boneless cubes and the Thai coconut goat-curry-on AMC to be heated, Stand #303.

TFI recently launched Thomas Farms Free Range Ground Goat with his lean profile and a light taste through selected retailers and dealers. “We are pleased to offer both fresh and frozen soil goat meat options, especially in view of the popularity of Grinds,” adds Marta. “The products are of course all, Halal certified and obtained from goats that strip on local pastures. The floor goat is very accessible in the kitchen and can easily be used in everyday applications in addition to or instead of other loops. ”

Goat consumers

Goat is a popular protein all over the world, which is traditionally presented in Asian, Latin American, Caribbean, African and the Middle East kitchens. The increasing shift towards a global palate increases in the USA, not only among traditional customers, but also new consumers who are expanding their protein options and are motivated by Goat's convincing demands.

In January and February 2023, a total of 1,300 Midan Marketing meat consumers were divided into personas. Two of these groups can be viewed as potential new goat customers: affiliated trendsetters with a strong willingness to try out new meat products and to expand shopping, and seekers whose purchase decisions are motivated by health and sustainability advantages.

Retail

The goat sales in all food formats in 2024 amounted to 27 million US dollars with sales of units at 3.5 million (Nielsen). Interestingly and for the perspective, the goat sales according to volume and value in the US supermarket channel 2023 were significantly higher than Bison sales despite the availability of bison in supermarkets. The total value of the goat sales in the entire US supermarket channel with Circana data in 2023 was $ 16,486,897 with sales of units of $ 2,786,901, while 411,997 bison products with a sales value of 5,168 US dollars were sold.

“We have retail partners who have sold their goat products very quickly and resumed several times,” says Lori Dunn, Vice President of retail sales at TFI. “Our customers are impressed – surprised, even from the demand for goats, not only with traditional goat consumers, but also by new customers who are inspired by the health and sustainability claims of the product. We believe that our fresh and frozen soil goat options, which will occur with the on-pack callout “Freiland” and “Halal”. ”

Foodservice/menütrends

According to Datastial 2024, the goat can currently be found in 3.5% of the US menus. While the penetration is low, the goat men on an upward railway of +4% since 2020 and is expected to predict according to data from 2024 to 2025. From 2023 to 2024, Goat recorded growth of 3% compared to the previous year's growth in the incidence of menuing (the number of menu items with goats in restaurants). The middle west recorded the largest growth in the region, while regional and independent restaurants also recorded growth for goat offers. Datastial views goats assumption -> proliferation -> ubiquity).

Datastial reports that 76% of the goat consumers know and 28% say they tried.

“With the innovations in the pipeline, which were specially developed with the food service operators, we expect the goat men to continue to continue,” says Jordan Pickard, Vice President of Foodservice at TFI. “Since more consumers in restaurants try goat and experience their mild taste and versatility in a wide range of culinary applications, we can believe that the demand for goats can only grow.”

For more information on goat product offers and availability, please contact Sales@thomasfoodsusa.com or visit TFI at AMC, Stand #303.

About Thomas Foods International, USA

Thomas Foods International (TFI), USA, is a leading importer and processor of a comprehensive portfolio of premium protein, including Australian pasture lamb and organic beef with grass-fed beef and grain, fed angus pure beef, goat tree, Dutch adult hut Exotic proteins. The company is committed to maintaining the highest standards for food safety, sustainability and ethical procurement practices. With a processing system in Swedesboro, New Jersey, Thomas Foods, the USA is a fully integrated cold chain operation that delivers and produces safe, fully -fledged, high -quality meat products.