Google has ordered 76 million euros to the Belgian start-up in the advertising dispute

Google was instructed to pay a penalty of 76 million euros to the Belgian start-up proxisor after a legal struggle for blocked advertising campaigns, Le Soir reports.

Proxistore based in Mont-Saint-Guiberbert, Wallonia, specializes in online advertising in 2011. With this technology, companies can display highly localized advertisements on international websites. In order to protect his innovation, proxistore 2016 secured a Belgian patent and a European patent in 2017.

On February 1st and 12th, Google blocked some of the company's advertising campaigns for a total of 76 hours. In response to this, Proxistore brought the Tech giant to court and demanded that his services be restored and 1 million euros in punishments for each hour of the ads were blocked – which corresponds to an overall entitlement of 76 million euros.

The court decided in favor of Proxistore, as it had done in an earlier case in early February. As a result, a judge at the Wallon Brabant Commercial Court ordered the confiscation of the controversial amount of Google's Irish bank account.

In a letter from the court it was instructed that the funds on the Citibank account of Google Ireland Limited, the company's European headquarters in Dublin, were frozen. If Google does not pay for the judgment or appeal, the 76 million euros will be transferred to Proxistors within 14 days.

^{The Google logo in Mountain View, California © AFP Photo / Susana Bates Susana Bates / AFP}

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