iPhone 17 Pro -Lecks, MacBook Air reviews, such as Ki Tim Cooks Apple damages

If you look back on the messages and headlines this week from Apple, including leaked iPhone 17 Pro specifications, a new name for iPhone, secrets of the new iPad, iPhone 16e questions, MacBook Air Reviews, iOS -ui -ui -Update plans and the harmful nature of Apple Intelligence.

Apple Loop is here to remind you of some of the many discussions about Apple in the past seven days. You can also read my weekly Digest of Android News here on Forbes.

The big name of iPhone 17 of iPhone 17

Apple has shaken his portfolio by killing the iPhone SE brand and instead transformed it into the main product line with the more expensive iPhone 16E. Is there a major change in air when the iPhone 17 starts? With discussions about iPhones that are thinner, larger and more powerful, Ryan Christoffel suggests a clean brand name:

“iPhone 17 would be the standard entry model. It would have the latest functions at the lowest price. iPhone 17 Air would have additional cameras, electricity and battery life for a slim, ultra-thin design.

“And finally, the iPhone 17 Ultra would far from offer the best battery life in the line -up and the best display thanks to a smaller dynamic island. It would be a strong model for users who only want the” best possible iPhone “.

(9to5mac).

To have a good liquid in your iPhone

Several sources have highlighted a new thermal solution for the next generation of iPhones. Tim Cook and his team later seem to present liquid cooling this year. This helps enlarge more heat from a steam chamber that sits over components that run hot. It is clear that the change comes, but which iPhone will be received?

“In view of three sources and the inclusion of the feature in some Premium android telephones, the reports seem to be likely. The models receive a steam chamber, it seems to be more logical to start with the more powerful models, so that my money is only on the Pro -Max mode for both Pro models and Pro models.”

(9to5mac).

Highlights of the new iPads

The contribution by Forbes' participant David Phelan takes a closer look at the new iPad Air and the iPad to select some important changes and decisions. One that some customers may notice is the minor increase in the display size. But wait, is that a larger screen or another math?

“If you check the details on the Apple website, you will find that the iPad is listed with an 11-inch display (the same as the smaller iPad air). The iPad has only a 10.9-inch screen. It is a design change, right? No, Apple has rounded up the size of up to 11 inches.

(Forbes).

iPhone 16e price question

The Apple Community expected a new iPhone SE. Instead, the iPhone 16e arrived and took the Se-Apple's only iPhone medium-sized. Will we see a cheaper iPhone in the near future? Perhaps the answer is in Apple's plans for the iPhone 16 family in September:

“I don't think there will be an iPhone 17E, since it has never updated its most affordable iPhones for an annual cadence. Probably more likely that the iPhone 16E, the iPhone 16 and possibly the iPhone 16 Plus will remain in the future at lower prices in September.”

(Forbes).

The MacBook average

The new MacBook Air has a little more memory, a slightly more resolution in the webcam and a slightly lower price to ensure that Apple continues to have a MacBook of $ 999. This could be enough to keep sales stable in 2025, but there is a risk that Apple will remain “average” and rely on long -term beliefs to the power of the brand:

“Solid and competent hardware, which remains relevant, will generate sales for a long time, but at what costs is Apple's ability to” not be first, but best “, with the increase in generative AI and the failure to benefit with the awkward backonymed apple intelligence.

(Forbes).

A new layer of paint for everyone

If the hardware does not go through a radical change, does a new user interface bring more sales? Apple is reportedly ready for a fresh trade freshness of the appearance and the feeling of its various operating systems:

“The revision, which is due later this year, will fundamentally change the appearance of the operating systems and make the different people familiar with the effort of Apple's efforts to make different software platforms.

(Bloomberg).

And finally …

Apple's announcement that it delays the introduction of personalized AI by Siri underlines Apple's failure to meet the competition with AI. The well -known Apple commentator John Gruber believes that it is a sign of a deeper discomfort in the company:

“But it turned out that they announced that Apple not only look out of their depths, so that they are not only for years behind the state -of -the -art AI, but they don't know what they can send or when.

(Dared fireball).

Apple Loop brings you every weekend here on Forbes Highlights worth seven days. Don't forget to follow me so that you will not miss any reporting in the future. The Apple Loop last week can be read here, or the edition of the Loop's sister column this week, Android Circuit, is also available on Forbes.