Jameson's and Touched Celebrate “St. Patrick's Day Month ”

Before St. Patrick's Day, Jameson's Irish Whiskey has teamed up in a competition that celebrates “The St. Patrick's Day season”.

The competition that started on March 2 has already received more than 1 million entries, says Cat Brady, Senior Manager of Omnimedia.

Consumers can enter into one of 20 price packages by March 17. The price packages consist of 100 touchunes credits, 100 US dollars Uber -Promo code and $ 100 in Jameson.

The popular competition touches the popularity of St. Patrick's Day. According to the National Retail Federation survey in 2025, more than 61 percent of consumers plan to celebrate, and they calculate that they spend an average of $ 43.64. According to the coactive asset strategist, expenditure for vacation in 2024 achieved a record of 7.2 billion US dollars.

The competition also affects the popularity of Touchunes and the lightness of the entry. In order to enter the competitions, consumers only had to download the Touchunnes app, check in in a jukebox at a touchunes location and play a song. Consumers could enter up to 250 times per person individually.

“Jameson is about bringing people together and celebrating good times,” says a Jameson spokesman. “Well, when the day of St. Patrick approaches, we thought: Why limit fun to just one day? Instead, we transformed it into a full season of the celebration in which friends gather, raise a glass and enjoy Jameson together. “

“The Jameson Pass is a non-traditional approach for the media, which encourages consumers to explore their local bar scene, check in with friends and to insert great melodies throughout the season,” says Cat Brady, Senior Manager from Omnimedia. “Touchunes was without a question the ideal partner to bring this to life.”

“Jameson wanted to work with consumers in bars from February to March to expand the excitement of St. Patrick's Day from one day to a full season,” says Brady.

Jameson was a natural brand that could be used to join in, says Court Shannon, Vice President for AD sales for Touchunes.

“Our partnership with Jameson is a perfect game that brings great music, great drinks and an unbeatable cash experience,” says Shannon.

According to Shannon, fun with friends is always through entertainment and especially music, and finds that St. Patrick's Day is one of the most famous holidays of the year for all social groups.

“Consumers flock to their favorite places, and their experiences and memories are directly tied to their favorite drink and their favorite music,” says Shannon. “In the following, Touchunes found that a deeper commitment between consumers, music and precious social parts is attributed to a fulfilling experience.”

Touchunes sees a noticeable increase in brands that want to find collaborative opportunities to link the consumer experience with local and national events, curated playlists, music rewards and much more, he says. “This competition is just another example of how we combine brands and consumers in an entertaining and sensible way and convert ordinary nights into unforgettable experiences through the power of music,” says Shannon.