LinkedIn everything goes on video. Here is the reason why you should.

LinkedIn recently announced its extended suite of video tools, which are intended to support their personal brand efforts. These functions are about helping you to reach your network with the most powerful communication medium and to get in touch with the video – video. Safe, being there personally, is the best way to connect deeply with others. However, if this is not an option, the video is the next best so that you can transmit complete communication so that you can connect to the stakeholders in a deeper and more sensible way.

Why video is important on LinkedIn

Video is not just a different kind of content – it is the most dynamic way to present your personality, knowledge and passion. Videos give you:

• Build up By seeing and hearing people.
• Present your specialist knowledge Through tutorials, thoughts or behind the scenes.
• Humens your brand By sharing stories and knowledge into your authentic voice.

LinkedIn focuses on video and it is time for you to improve your video presence. Let us immerse yourself in some new video functions from LinkedIn, with which you can stand out on a crowded digital platform.

New LinkedIn video functions to improve your personal brand

LinkedIn has made video an outstanding part of its platform and introduced a number of new functions to find video content more appealing and easier. Although LinkedIn recently the popular cover story function (the possibility to add a short video that has been added to your headshot -one of my favorite video functions), you have undertaken to expand new functions and improvements to improve your extensive media functions, including:

• Vertical video video on the desktop. LinkedIn has expanded its vertical video experience with full picture of mobile on desktop. Now you can select every video in your feed or in the “Videos for you” section and then search or click through to find further video content. This immersive function can be highlighted on any device.
• Updated design for vertical videoa in the feed. LinkedIn gives vertical videos in the feed a visual upgrade so that its content makes pop pop with an improved full picture player. Imagine you make your video content at eye level and impossible to scroll past.
• Improved profiler acquisition tools in the full screen video. While LinkedIn members watch their full-screen video, you can now see a snapshot of your profile and explore your other current video uploads without leaving the video experience. This makes it easier for people to connect with them and to deal with their content.
• Improved video search functions. LinkedIn works to make videos revealed by the search-like in the universal search from Google, in which video and rich media content are presented in addition to text-based results. Get ready to see further video content in the search results.
• Video follow improvements. The full-screen video player now contains a more prominent button, which offers viewers a simple way to stay up to date on their latest content. If someone loves what they see, they can follow them immediately without leaving the video. This is a powerful way to expand your network with people who combine with their content and perspective.
• New video analysis – average time. As with all social media, data is the key. With LinkedIn you can now track the average time for your videos. This means that you can see what swings with your audience, double what works and the content falls that falls flat.

Why should you use video on LinkedIn

With these new functions, LinkedIn clearly signals that the video will be a large part of the future of the platform. But why should you jump on board?

• Increase your visibility: Video contributions usually receive more visibility than static contributions. The algorithm loves it and also people.
• Show your authentic self: People combine with people. With video you give you the opportunity to make your personality glow and establish a more authentic connection to your audience.
• Simplify complex ideas: Use video to explain ideas, demonstrate concepts or show stories in a way that is easier for your audience to digest and remember.
• Enter your audience: Video promotes higher commitment, and the spectators comment with greater probability of videos and share videos than other posts.

Return your video success with Linkedins Nano-Learning courses

In order to use the best of video on LinkedIn, the platform has introduced a number of courses in nano learning. These quick, bite -sized courses can help you:

• Find out how you can create effective video content
• Optimize your videos for maximum visibility
• Enter your audience with storytelling techniques

Tips for creating effective videos on LinkedIn

Here are some short tips to really highlight your LinkedIn video:

1. Keep it short and cute: The goal is 1-2 minutes of videos that quickly deliver value. The attention spans are short, so do every second.
2. Concentrate on storytelling: Use a simple structure – problem, solution, effects – to tell a convincing story.
3. Be yourself: Authenticity wins. Talk, of course, show your true personality and press out your unique point of view.
4. Add a call to action: Read your audience what you should do next. This creates the possibility for and continuous conversations.

Ready to record. Undertake to use videos on LinkedIn

If LinkedIn responds to video, it is time to use this powerful medium and make it part of your personal branding strategy. So grab your camera, click on record and share your findings, stories and expertise with the world. Video is your opportunity to leave a permanent impression and make deeper connections.

As a pioneer in personal branding and expert in virtual communication, William Arruda Professions to shine online. Get your free guide: 9 Funny and simple ways to revise your online meetings and presentations.