Macys Thanksgiving Day Parade remains at NBC in the new long -term contract

NBCuniversal has included in one of the greatest events on television for the next decade.

According to NBCU, a new 10-year right-wing contract with the retail brand Macy's has concluded, a deal that will be retained the Macy's Thanksgiving Day on NBC, Peacock and Telemundo for the coming years.

The parade, which meanders through New York City and culminates in the flagship Macy in the 34th Street, has giant balloons based on classic characters, swimming bodies with celebrities and musical performances by artists and Broadway casts.

It is also a TV -Juggernaut that receives reviews that only keep football games. The parade of last year attracted 31.3 million viewers, a new record for the holiday tradition. The parade celebrates its centennial in 2026.

The conditions of the deal have not been announced, but also includes the rights to the fireworks of the Macy on July 4, which has musical achievements and fireworks above the Skyline from New York City and a new special event program that is announced in one later date.

Each entertainment company is angry for the live events that you can do to keep the audience in a deeply fragmented media environment. But a live event that can draw tens of millions of viewers is particularly rare because this fragmentation.

In recent years, the only programs for non-sports (or the choice) that crack the top 100 most viewed program list, Thanksgiving Day Parade, the Oscar Award and the Grammy Awards per Nielsen.

“This expansion of our partnership with MACY's means that we can continue to deliver the unforgettable Live -Holiday entertainment who have loved millions of spectators for decades,” said Jen Neal, Executive VP of live events and specials for the NBCuniversal Media Group. “The observation of the Macy's specials on NBC and Peacock has become such an estimated tradition for so many families, and we take this responsibility very seriously to ensure that they have absolutely the best experience every year.”

“Macy's is looking forward to increasing our radio and streaming deal with NBCuniversal because the appetite for our content continues to grow,” adds Sharon Otterman, Macys CMO. “This is a significant expansion of our longstanding relationship, which increases the visibility of Macy and all of our content.”