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Neteease CEO almost canceled Marvel competitor before it was even published

A Bloomberg report on the cost reduction measures taken in the developer of Netase shows that the company's CEO has almost canceled Marvel -Rival This is exactly why it is a great success at the moment.

Marvel -Rival Was an incredible success story in a game industry that tried to achieve consistent results. The free-to-play superhero-based shooter was released by Netease in December last year in order to have widespread the recognition of players.

While the general concept of the game has loaned out from Blizzard surveillanceIncluding a squad with characters that were drawn from all corners of the Marvel universe, they have contributed to the fact that they were characterized and, like his own unique thing, feel like it when they experience the hero team-up skills. But as it turns out, it is the use of Marvel characters that almost led to the game was canceled before it was even published.

According to a new report by Bloomberg, the license costs concentrated.

According to reports, the team had instead working on original character designs, which the game almost certainly felt like an overwatch clone. The plan did not work and ultimately ultimately “The company cost millions of dollars and was a symbol for the sudden changes initiated by the CEO.”

We do not know how much Netase has paid for the rights to Marvel characters, but it seems that the costs are justified in view of the previous success of the game. Marvel competitors only exceeded 20 million players a few weeks after his publication and reported around 135 million US dollars on all platforms. The game should have over 40 million players from February.

Unfortunately, Netease collected cost -saving measures even after the success of the game. Last week it was reported that the Netease designed in Seattle was released. It was a step that NetAse claims were raised “Optimize the development efficiency of the game.”

“We recently made the difficult decision to adapt the development team structure of Marvel Rivals for organizational reasons and to optimize development efficiency for the game.” A Netase representative said in a statement. “This led to a reduction in a design team based in Seattle, which is part of a larger global design function to support Marvel competitors. We appreciate the hard work and the commitment of those affected and will be confident and respectful for them. Contributions. “

Despite the attempts of Netease to reduce the costs, the developer insists that they will continue to invest more in the development and growth of Marvel -Rival. Only this week, Marvel -Rival started his update in the temporary season and introduced the human torch and the thing.