Prime Video tests AI synchronization to make films and shows more accessible - and can avoid the counter reaction that Netflix occurs

Prime Video has started to test AI, which is synchronized on selected titles
12 licensed films and shows are referred to in English and Spanish
The pilot program will also use local human experts to control quality

Prime Video tests a new AI-supported function for synchronizing its films and shows to make its content accessible even more of the more than 200 million strong global subscribers base.

From Wednesday (March 5), some first -class video subscribers can see new English and Latin American Spanish Synchronization for 12 of its licensed films and shows, including El Cid: La Leyenda, Mi Mamá Lora And Long.

The streaming service announced that the new pilot program will initially only be negotiated in these selected titles, which indicates that more of the best Prime video films and the best Prime video shows will be accessed at some point if it turns out to be successful.

In fact, RAF Soltanovich, the VP of Technology at Prime Video and Amazon MGM Studios, said together with the announcement that “the synchronization of AI-SIDENCHRONITION is only available on titles that have no synchronization of support”, but this prime video “is to explore it, to explore series and films and to make more gratifying “.

As part of the test phase of the new AI function, Amazon says that it will require a hybrid approach in which experts in the local language must continue to be checked automated synchronization to ensure that it has been translated exactly.

Which streaming services experiment with AI?

The new synchronization is the latest AI-driven tool that meets Amazon via Prime video. Last year it introduced a new AI-based recommendation system to create more personalized content suggestions and “X-ray” for the summary of films and shows.

It is an area that has a lot of interest in the best streaming services. For example, Disney's ESPN also began to use generative AI for reviews, but received the setbacks due to translation errors. Nevertheless, it is driving a new AI-attacked football analyst for live comments.

As for AI synchronization, there are increasingly experiments. In January, a licensing startup called Lumiere Ventures on board the KI Synchronization Bandwagon jumped with a AI language company called Elevenlabs for the international publication of the Lionsgate Movie Armor.

And while Mati Staniszewsk, CEO of Elevenlabs, said that “Ai does not replace the magic of human creativity”, more and more services. YouTube was one of the earliest to take over a AI-affiliated synchronization tool for video translation in 2023.

However, not every streamer was successful with AI synchronization. For example, Netflix received setbacks in December 2024 about the synchronization of the Norwegian disaster series La Palma With many on social media to complain about how terrible it looked.

Netflix ai mund sentence on Dubbs looks terrible from R/Netflix

This is surprising when you consider that Netflix had announced just a few months earlier, as did not make English films, and it is better to show prices that were involved in non-written reality TV shows from South Korea.

Perhaps an approach that combines both would work best, since the use of the efficiency of AI, in order to achieve a quick work of a translation, would of course save time, but the use of language experts seems to be used for review still seems to be important to ensure that it is carried out effectively.

If you consider that Prime Video uses this hybrid approach for its AI dynamics pilot program, it could prove to be the most effective way to carry out such a function. Take a look at Techradar again to see what we are doing with the latest update as soon as we had the chance to test it.

Prime Video tests AI synchronization to make films and shows more accessible – and can avoid the counter reaction that Netflix occurs

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