In the past few weeks, Apple has not been able to escape the headlines about its slow progress, with everything to do with Siri and artificial intelligence. The company officially delayed the features, which was first promised in June to modernize Siri and to give Apple an urgently needed thrust in the AI race. We still don't know when these Apple intelligence functions will arrive, and if a recent all-hand meeting is something that is to be passed, and Apple itself is not.
Bloomberg Has the full selection of what happened at a Siri team meeting by Senior Director Robby Walker, which supervises the division. He called the delay a “ugly” situation and sympathized with employees who may feel burned out or frustrated about the decisions of Apple and Siris Ruf. He also said that it is not a matter of course that the missing Siri features will make it in iOS 19 this year. This is the current goal of the company, but “does not mean that we will send it,” he told the employees.
“We have other commitments in all of Apple for other projects,” said Walker, according to Walker Bloombergs Report. “We want to keep our obligations for them, and we understand that these are now potentially more temporary weakening than the functions postponed.”
The meeting also indicated the tension between the Siri unit of Apple and the marketing department. Walker said the communication team wanted to understand functions like Siri and understand the personal context and be able to take measures based on what is currently on the user's screen – although they were far from being finished. This WWDC -Necke and the resulting customer expectations have only made things worse, Walker admitted. Since then, Apple has written an iPhone 16 display that has presented the functions and gives several areas of its website to liability exclusions in which it was found that they were all muted for a TBD date. Some of them were held back due to quality problems, “which meant that they did not work properly up to a third of the time,” said Mark Gurman.
Apple has not publicly commented on the situation beyond the explanation of the past week when the advanced Siri skills “last longer than expected”. But Walker told his employees that senior employees such as software boss Craig Federighi and AI boss John Giannandrea take “intensive personal accountability” for an emergency for a situation that creates violent criticism over the course of months when the months have passed and show little to show it beyond a pretty siri animation.
“Customers not only expect these new functions, but they also want a completely rounded siri,” said Walker. “We will send these functions and more as soon as they are finished.” He praised the team for his incredibly impressive work. “These are not entirely willing to go to the general public, although our competitors may have started them in this state or worse,” he said about the delayed characteristics.
