Rolling A 6! Domino's Taiwan becomes a trendy keyword in 2025 World Baseball Classic

Prnewswire

Taipei [Taiwan]March 6: The use of sporting events for marketing for marketing is an important strategy for brands to improve their visibility. Examples are the Super Bowl in the USA and the FIFA World Cup that takes place every four years. This year Taiwan from Domino reacted quickly to social media trends with a number of marketing campaigns during the World Baseball Classic Qualifiers (WBCQ). As a result, the brand successfully increased its favor and occurred at one of the most discussed company brands during the tournament period.

Domino's reacts quickly to the inquiries from fans, Logo Redesign sends social media in Taiwan in frenzy

Baseball is a national obsession in Taiwan. The fans use different traditions to wish for their team's victory. During this year's World Baseball Classic qualifiers in Taipei, some fans noticed that the domino logo on the stadium wall, which could be seen due to the sponsorship of the brand, resembled a cube that showed 1 and 2, of which they believed that it had an unfavorable effect on the dynamics of the game. As a result, the fans proposed to switch the logo to number 6, a symbol of victory, in the hope of bringing the crucial game that would determine the qualification.

Although the logo in the stadium could not be changed, Dominos quickly reacted to the inquiries from fans on social media by updating her profile picture to two cubes with 6s. Post not only received over 30,000 likes, but also quickly became a hot topic in the most important Taiwanese discussion forums. Numerous media have taken up history and further strengthened the buzz with several reports.

Domino's CEO in the stadium – the end result rolls 6!

Dominos Taiwan not only updated his social media profile image, but also CEO Ben Oborne took the support one step further by bringing a newly designed logo with six baseballs to the stadium. Domino also revealed a “6” pizza box with a limited edition, which quickly became a main attraction outside the stadium.

In an incredible turn of fate, the Taiwan team won with a 6: 3 number of points and secured their place in the 2026 World Baseball Classic. This remarkable coincidence dissolved a new wave of excitement on social media. Dominik Dominik quickly started a solemn advertising campaign that continued remarkable sales results.

Domino's pizza becomes one of the hottest keywords of the tournament in under 30 hours

After the enthusiasm in connection with his new volcanic pizza at the beginning of this year, Dominos Taiwan steled a Swift and Agile marketing campaign with a fast and agile marketing campaign during the tournament. In just 30 hours, they conducted a number of quick initiatives from online discussions that were updated by the monitoring of online discussions about the introduction of a pizza box in limited edition, with CEO Ben Oborne performing in the stadium to support the team and start an advertising campaign after the game.

This fast reaction generated almost 500 media reports and triggered viral discussions online, which mainly received positive feedback. By being organized with the beloved baseball culture of Taiwan, Domino successfully strengthened the brand image among the fans and the general public, which further consolidated its presence in the local market of Taiwan.

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