Scaling tips and metrics for companies

By Anton Chashchin

Sustainable growth is the Holy Grail for every founder, but it is not easy to reach. Even companies that are good in the development of successful products have a failed chance of over 80%.

In every industry and especially in finance and fintech, it is crucial that you do your homework and determine the right basics for scaling if you want your company to be successful. I have often seen how companies start with a handful of passionate people and then grow into organizations with hundreds or thousands of employees.

This transition requires completely different ways of thinking, and founders often underestimate the associated complexity.

They treat growth more as a end goal than a process and often rush without being really ready for it. The latest studies show that early scaling – within the first 12 months of the foundation – can increase the risk of failure by 20% to 40%.

With this in mind, some important key figures should consider scaling efficiently. All of this is based on personal experiences as a consultant for more than 50 companies in my career.

Profitability and sustainable growth

By persecution of the right metrics, you can comprehensively convince your company's health and willingness for sustainable growth. The core two of them is sales growth and profitability. The former reflects the company's ability to record market shares, while the latter offers operational efficiency and willingness to reinvestment.

In 2025, the market is optimistic about the global conditions for business development. According to JP Morgan Research, more than 70% of managers expect higher sales and profits this year. Under these circumstances, I would advise you if a startup sees a clear way to a new level of growth.

The selection of the right time to scale: Personally, I would say that your operations are stable enough to maintain the expansion without losing quality. If ongoing customer demand exceeds your current capacity, this is also a warning call.

If you are still a fresh business, it is a good way to find partners among established companies with greater influence. You can use your trustworthy audience and pay more attention to your brand.

Customer loyalty as a core value

An estimated 14% of the startups fail because they do not consider enough that their customers need enough.

In my experience, high retention rates play a major role in the long -term growth of a company, both by stabilizing their income and more attractive for potential investors. High storage means that you have a good product market fit and know how to satisfy your customers: Both are good indicators for the prospects of your company in the long run.

Another important thing is that it is often easier to exceed your current customers than find new ones. In addition, loyal customers can often advance organic sales growth by becoming branded lawyers and attracting new users through positive reviews and word of mouth.

There are some strategies that you can strive to increase customer loyalty. First prioritize the high quality of your support systems and strive to react as soon as possible to user inquiries. If your customers feel valued, they stay with them for a long time.

Also remember that people love if something is only done for them. So try to get a more personal approach. With all the latest progress in AI technology, it is now easier than ever to analyze transaction history and expenditure patterns and offer advice and services that are tailored to the requirements of certain users.

If you bring a new product or a new service onto the market, finally make sure that you are not accidental. Pay attention to the needs of your current customers, collect feedback from you and concentrate on building a product to tackle it.

This is an effective way to guide your product development and show your customers again that they listen to them and that they are valuable for them.

Anton Chashchin is the founder and CEO of the private FinTech Group N7 Capital, which focuses on the development of fintech solutions, with interests about fintech, banking, IT, e-commerce, blockchain and digital assets. Chashchin is an experienced investor, consultant, philanthropic and business leader with more than 15 years of experience in promoting innovative projects in Europe and worldwide. He advises company leaders, boarding boards for growth strategies, operational scaling, financing instructions and promoting financial technologies.

Illustration: Dom Guzman