Skin Match Technology Study shows the influence of the packaging

Skin Match Technology (SMT), a leading B2B-Saas provider of AI-controlled personalized skin care recommendations, has now published data-controlled findings on the considerable effects of the packaging design on the consumer's buying behavior on the dynamic skin care market. These results are based on an analysis of 2.5 million online interactions of skin care consumers. Research divided the market into three main categories.

This category confirms the market with 69.1% of consumers who express interest in anti-aging advantages. Moisture creams are identified as important buying drivers with an average price difference of EUR 124 between the categories of packaging design.

Skinaddress that is suitable for acne and blemishes the needs of 35.9% of consumers with acne or legally susceptible skin. This category shows the importance of cleaning products. Significant 70% of these consumers are actively looking for non-comedogenic formulations, which indicates a high degree of component awareness. 58% of consumers buy within packaging categories that reflect brand positioning from dermatology, chemistry and pharmacy.

This category of sensitive skin activity with 26.4% of consumers with allergies or sensitivities emphasizes gentle formulations and avoidance of frequent irritation substances such as fragrances and alcohol. Daily moisture creams, serums and cleaning agents are equally leading products in this segment. Almost 60% of these customers do not know what ingredients their irritation cause and show an instructions for instructions.

Skin Match Technology segmented Skincare Packaging Designs in 12 different types of packaging and identifies three powerful designs that consistently increase the income in these consumer profiles.

Pharmacist aesthetic

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This design effectively conveys expertise and transparency, which appeals to the desire of the consumer for well -founded decisions. The well-known brands in this category include Kiehls, La Roche-Posay and Perriconemdem. For example, Kiehl's packaging design is characterized by a characteristic “pharmacist” asthetic with minimalist labels with clean fonts that are reminiscent of traditional pharmaceutical labels. This design choice effectively conveys a feeling of specialist knowledge and scientific credibility, in which consumers who appreciate a clinical, informative approach to skin care, which leads to 48% of consumers 'purchases with sensitive skin and 58% of consumers' purchases. This packaging design could lead to the number of items sold, but the average price for a moisturizer is only EUR 28.

Luxury design

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Estee Lauder, Shiseido and Dior, all of whom are known for their prestige skin care offers, share a common thread in their packaging design: a focus on luxury and sophistication with silver and gold elements. By using heavy glass, lean lines and minimalist labeling, an aura of reserved elegance and scientific authority are generated, which reflects the high price and reputation of the brand for transformative results. Their strongest buying volume is on the anti-aging market and accounts for 23% of the purchases, a quarter less than the aesthetic of pharmacists. However, the average price for a daily moisturizer in this category is 4.7 -higher than the average price for the design of the explanatory packaging design.

“These findings underline the strategic value of the packaging design in the influence of consumer perception and in driving purchase decisions,” says Estella Benz, CEO of Skin Match Technology. “By using data -controlled knowledge, brands can optimize packaging strategies in order to achieve targeted attraction, to improve brand loyalty and ultimately promote sales growth.”

Organic & natural

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As the third strong candidate, they have set up Weleda, Caudalie and other organic skin care stamps that shared a similar approach for the packaging design, prioritize natural elements and sustainability. With pictures such as leaves or flowers, this design gives a connection to nature. This approach addresses consumers who are looking for natural ingredients and sustainable practices. This packaging design accounts for around 10% of the purchases in consumer profiles that are looking for acne and sensitive skin care products, and is mainly sold at a cheaper price of 5% as an ecarle aesthetic packaging design.

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Remarking are emerging niche brands such as drunk elephant, Ikey and the ordinary switches through a unique room on the market by fadeing modern, fresh design with a commitment to transparency and specialist knowledge in ingredients. Your “clean clinical” aesthetic esal consumer who appreciate the aesthetically appealing packaging, but also prioritize the integrity of the ingredients. By offering products at a medium price point (approx. 50 EUR per moisture cream), you effectively position yourself as an attractive alternative to traditional luxury brands and purely clinical skin care boundaries. This strategy is particularly effective in the current market climate, in which consumers are increasingly skeptical about established luxury brands due to a perceived lack of transparency and ethical concerns.

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About Skin Match Technology:

Skin Match Technology is a Swiss B2B Saas company that offers AI-operated personalized skin care recommendations for beauty points and retailers. The company's solutions help companies improve the customer experience, increase the conversion rates and increase sales. The study was carried out by analyzing anonymized product and interaction data by consumers with recommended products in several retailers and beauty brands in Europe.
Media contact
Company name: Skin Match technology
Contact person: Estella Benz, CEO
E -mail: send e -mail [http://www.universalpressrelease.com/?pr=skin-match-technology-study-reveals-impact-of-packaging-in-skincare-sales]
Land: Switzerland
Website: https://www.skinmatch.com/

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