Sportdocuseries trend is continued in women's football

The Gist: Last Wednesday, Prime Video announced the premiere date of March 6th For victoryThe documents about the 2024 NWSL playoffs. While sports documentary films have been a main company in men's sport for years, women's football now has a film star treatment, since media companies and brands recognize the market interest in the coverage of the field. Lots of green space.

The trend: At the beginning of this month, the NWSL announced the first details for the project, which contains exclusive interviews and access to the changing room during the last playoff run in the league. During WNBA documentaries like Power of the dream And Broken glass Women's football has focused on off-the-court action strands.

• For victory is the latest Docuseries supported by Streamer, which according to Netflix 'etc. lights light on dramatic moments in women's football Under pressure Document. In addition, NWSL striker Midge Purce teamed up with the entrepreneur Alexis Ohanian last year to start The low seasonAn NWSL reality series of the pre -season that only flows on X. Bingo.

The landscape: The NFLS Hard knock The concept of sports documentary films behind the scenes, with many years of HBO production in recent years offering a version in the intermediate season. But the trend of the Docuseries has expanded towards more niche sports such as Golf and F1, with Full -scale Encourage spectators to pick up golf clubs and Survive Increase fandom.

• F1 has recorded another audience growth since the 2019 debut in 2019, including a 58% YOY viewers' jump in 2022. The F1 sponsors have also benefited from this increased exposure. The Netflix show generated $ 42.2 million in sponsoring exposure value in March 2022.

Zooming: In the NWSL, the partners will benefit when players and stadiums receive additional shine -Jersey sponsors are easy to recognize, for example, in the promo material for Prime's latest show. And if the NWSL successfully classifies the program beyond the season beyond the season, it will be an even larger sponsoring hotspot for brands.