Tag One Agency appointed Creative Agency of Record for 3 iconic groups -SEB -brands

D1A was appointed three of the iconic brands of Groupe SEB USA as Record creative agency: Allclad, Rowenta and T-Fal.

For decades, these famous brands have set the standard for cooking harness and devices and have built up a trustworthy reputation for home and professional chefs, design enthusiasts and flavors.

D1A helps groups SEB to connect with a new audience and to achieve the relevance, which leads to inheritance on deserves, in possession, paid, paid and influencer channels. The task of the agency will also include content production for paid and organic channels as well as the experience for the three brands. The first campaigns of D1A as a creative agency of Record focus on the Rowenta Steam Station and the T-Fal Air Fry.

“In today's fast-moving media landscape we need a partner who not only understands the future of the future, but also knows how we can make our brands part of the cultural conversation,” said Jennifer Lucas, director of sales and marketing communication, groupe Seb. Your new strategic approach to deserved communication is exactly what we have to drive for Allclad, Rowenta and T-Fal, and we look forward to working with you to shape the future of our marketing. “

As part of its strategic growth plans, the D1A had a remarkable interest of brands to act as a strategic and creative partner at the brand level Master, which in their specialist knowledge on the development of communities is based on deserved social through the developing media landscape and with consumers in Connect and connect to consumers. .

“On the first day we believe that nothing makes a strong brand like a convincing story – especially in a world in which social conversation shapes culture in real time,” said Josh Rosenberg, CEO from Tag One Agency. “What inspires us the most is the opportunity to give the opportunity, the opportunity is the opportunity to give the opportunity to bring fresh energy and think our know -how in the category in the broken brands To implement.

Thanks to this specialist knowledge, the agency has both organic growth with current customers and new business opportunities in order to achieve a partnership as a creative agency of Record. Groupe SEB is the first new creative agency of the record relationship for D1A in 2025 with further announcements.