Target boycott: Atlanta Pastors 40-Day Fast begins via Dei Rollback

ATLANTA – – The 40-day boycott of a pastor of Metro Atlanta Pastor via Target through diversity, equity and inclusion guidelines through Target should begin today when the Big Box chain is exposed to stock prices and worries about the latest tariffs.

The New Birth Baptist Church Dr. During Lent, Jamal Bryant called for a 40-day “fast” of the company to show the company the effects of black consumers.

Target protest against DEI changes

The background story:

On January 24, the retailer based in Minneapoli announced that he would end a program that he set up to build black employees meaningful careers, to improve black buyers and to promote the police in 2020 after the George Floyd police.

Target, which operates almost 2,000 business nationwide and employs more than 400,000 people, said it had already planned to end the racial program this year. The company said on Friday that it would also complete the diversity, equity and inclusion or dei, which it previously set in three -year cycles.

The goals included the attitudes and promotion of more women and members of breed minority groups as well as the recruitment of more diverse suppliers, including companies that belong to people with colors, women, LGBTQ+ -peoper, veterans and people with disabilities.

According to the company's announcement, a group of shareholders filed a lawsuit in which it was claimed that they were misleaded because of the risks of the DEI directives.

What you say:

On the first Sunday of Black History Month, Bryant asked his meetings to boycott the company by selling shares in shares and not shopping in the shops.

“I want the inventory to go down because we stand in this nation in right -wing outrage against racism and sexism,” he said. “We will break the spirit of white standards. We will break the spirit of racism and sexism.”

With Fox 5 A week later, Bryant said that more than 50,000 people had committed to the boycott by signing an online petition.

“Blacks spend an average of 12 million US dollars a day at the finish line, so that we have to be treated with a large decibel of respect with this large consumer cake,” he said.

What we know:

In the last month, Target share has dropped by more than 13% from $ 135.21 to $ 117.14 per share.

MORE: How tariffs the goal could have an impact in 2025

In an interview with CNBC on Tuesday, Target -CEo Brian Cornell said that buyers would “probably record the price increases in the next few days due to the tariffs imposed in Mexico”.

The company assumes that net sales will increase by 1% and that the comparable sales will be flat this year.

What you can do:

To learn more about the demands for a boycott and see the requirements of the organizer, visit the event's website.

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